What is B2B?

B2B stands for Business-to-Business. It refers to the commercial transactions and interactions between two businesses rather than between a business and an individual consumer. B2B transactions can involve the exchange of goods, services, or information between companies. This type of commerce is often characterised by larger volumes of transactions and higher order values than B2C (Business-to-Consumer) transactions. Examples of B2B industries include manufacturing, wholesale trade, and professional services.

What is B2B Marketing?

B2B marketing refers to business-to-business marketing, where a company markets its products or services to other businesses rather than individual consumers. The goal of B2B marketing is to build strong relationships with other businesses and convince them to become long-term customers. This type of marketing involves creating targeted content, developing strategic partnerships, and utilising various channels to reach decision-makers within other businesses. B2B marketing is crucial for companies that provide products or services to other businesses, as it helps to establish credibility and increase brand awareness within the industry.

Digital Marketing has become a vital part of every business. It helps you to reach millions of potential customers on the internet and build your brand image. The best digital marketing strategies for B2B are email, SEO, PPC, social media marketing and mobile marketing. Digital Marketing helps you in getting more customers by ranking your website higher in search engines like Google or Bing. There are many benefits of doing digital marketing such as cost-effectiveness; easy to implement; measurable results; flexible etc., which makes it the most preferred method for businesses nowadays.

There are several B2B marketing strategies that companies can use to reach and engage with other businesses. Here are some effective strategies:

Content Marketing: Creating and sharing valuable content that educates and informs your target audience can help establish your business as a thought leader in your industry and attract potential customers.

Account-Based Marketing (ABM): A targeted approach that focuses on specific accounts or companies, tailoring marketing efforts to their needs and preferences

Search Engine Optimization (SEO): Optimising your website and content for search engines can help your business rank higher in search results and attract more organic traffic.

Email Marketing: Sending targeted and personalised emails to your subscribers can help nurture leads and build relationships with potential customers.

Social Media Marketing: Building a strong social media presence on platforms such as LinkedIn, Twitter, and Facebook to connect with potential customers and share valuable content.

Influencer Marketing: Partnering with industry influencers to promote products or services and reach a wider audience.

Events and Webinars: Hosting or participating in events and webinars to showcase products or services and connect with potential customers.

These strategies can be used individually or in combination to create a comprehensive B2B marketing plan that effectively reaches and engages with other businesses.

In conclusion, B2B marketers need to understand that digital marketing strategies are the best way to reach out to their target audience and increase their sales. They should focus on email marketing, SEO, PPC and social media marketing in order to achieve maximum ROI from their advertising budget. It’s important to remember that the most effective B2B marketing strategies will vary depending on your industry, target audience, and business goals. It’s important to regularly evaluate and adjust your marketing strategy to ensure that it’s meeting your business needs.

Analytics

Google Analytics is a powerful tool that helps website owners and digital marketers to track and analyse website traffic, user behaviour, and other key metrics to improve their online presence. Over the years, Google has introduced several versions of analytics, including Universal Analytics and GA4 Analytics. In this blog post, we’ll explore the differences between these two versions of Google Analytics.

Universal Analytics

Universal Analytics is the older version of Google Analytics that has been around since 2012. It is a cookie-based tracking system that uses a unique tracking code to collect data from website visitors. Universal Analytics provides website owners with a wealth of information about their website visitors, including demographic information, behaviour patterns, and traffic sources. This data can be used to optimise website performance, improve user experience, and increase conversions.

GA4 Analytics

GA4 Analytics is the newest version of Google Analytics that was introduced in October 2020. It is designed to provide website owners with a more comprehensive view of their website visitors. Unlike Universal Analytics, GA4 Analytics uses an event-based tracking system that captures user interactions across multiple devices and platforms. This means that website owners can track user behaviour across websites, mobile apps, and other digital platforms.

One of the key features of GA4 Analytics is the ability to track user behaviour without relying on cookies. This is particularly important in light of recent privacy regulations that restrict the use of cookies. GA4 Analytics uses machine learning to analyse user behaviour and provide insights into user preferences and intent.

Differences between Universal Analytics and GA4 Analytics

Here are some of the key differences between Universal Analytics and GA4 Analytics:

Event-based tracking:

GA4 Analytics uses an event-based tracking system that captures user interactions across multiple devices and platforms. Universal Analytics, on the other hand, uses a cookie-based tracking system that collects data from website visitors.

Data Collection:

GA4 Analytics collects more data than Universal Analytics. It captures user behaviour across multiple devices and platforms, including mobile apps and websites.

Privacy:

GA4 Analytics is designed to comply with recent privacy regulations that restrict the use of cookies. It uses machine learning to analyse user behaviour and provide insights into user preferences and intent.

Reporting:

GA4 Analytics provides more advanced reporting features than Universal Analytics. It allows website owners to track user behaviour across multiple devices and platforms, and provides insights into user preferences and intent

Conclusion

In conclusion, GA4 Analytics and Universal Analytics are two different versions of Google Analytics that offer different features and benefits. While Universal Analytics is still widely used, GA4 Analytics is the future of Google Analytics and provides website owners with a more comprehensive view of their website visitors. If you’re still using Universal Analytics, it may be worth considering upgrading to GA4 Analytics to take advantage of its advanced features and benefits.

Digital marketing has grown from its humble origins to become one of the most important tools in any business owner’s toolbox. It can help you reach a wider audience and make more money, but it’s not as simple as just slapping up some ads on Facebook or posting a few videos on YouTube. In fact, if you don’t use digital marketing effectively, your sales might actually go down instead of up! That’s why you need to find a good digital marketing agency that understands how everything works together – from search engine optimization (SEO) to social media – to create an effective campaign that will grow your business over time. Here are some ways we can help:

Create a digital presence

A digital presence is a representation of your business online. It’s the combination of all the ways you can be found, including:

• Website
• Social media profiles (LinkedIn, Facebook, Twitter, Instagram)
• Blogs and newsletters
• Video (YouTube)

The importance of having a strong digital presence is undeniable. With more than 2 billion people using the internet worldwide and growing every day, it’s essential that you’re able to reach out to potential customers no matter where they are or what device they’re using. And because digital marketing uses real-time data about your business in order to track ROI (return on investment), it’s easy for you as well as your team members at the digital marketing agency or firm to see how much money has been made from each campaign – and whether or not there were any unexpected costs involved in creating those campaigns.

Create content that resonates with your audience

Creating content that resonates with your audience is the most important part of your digital marketing strategy.

Content marketing is a way for brands to share their stories and build trust, loyalty, and advocacy with their customers by providing valuable information.

Create relevant and engaging content that will help you build an audience of loyal followers who want more from you than just another sale or product promotion.

Content creation can take many forms: blog posts, videos (YouTube or Facebook Live), infographics, podcasts or ebooks are all great options for sharing information on specific topics related to your brand’s mission statement and industry expertise.

Reach a wider audience through social media

Social media is one of the most effective ways to reach a wide audience. It’s an excellent way to build relationships with your customers, engage with them, and ultimately drive sales.

Social media can help you reach new customers who are interested in what you have to offer but haven’t heard about you yet. You can also use social media as an extension of your marketing strategy by promoting blog posts or products that are already popular among existing customers (this is known as “native advertising”).

Improve your website’s search engine optimization (SEO)

One of the most important things that a digital marketing agency can do for you is improve your website’s search engine optimization (SEO). Search engine optimization is the process of improving your website’s visibility in search engines. This can help you reach a wider audience and grow your business, as well as improve its user experience.

SEO is about creating content that resonates with your audience, so it’s important that you have an understanding of what people want from their experiences with businesses like yours before starting this work together.

Leverage other channels of media to reach your audience

When it comes to digital marketing, you have a lot of options. You can use email and print ads, radio commercials and even television ads. All of these are great ways to reach your audience in different ways that will appeal to them based on their preferences. For example: if someone is reading an article about how much they love dogs on Facebook, there’s a good chance they’ll click on the link in the ad that shows pictures of cute puppies!

Conclusion

A digital marketing agency can help you grow your business by using the right tools and strategies. If you’re looking for a way to improve your website or social media presence, consider hiring a digital marketing agency to help.

If your business is online, then you need to make sure that people can find it. SEO is a way of getting your website to rank higher in search engines. This means that more people can find what they’re looking for and you get more potential customers. You might have heard that SEO is all about keywords but there’s so much more to it than just making sure you know what words people are typing into their search bars when they want your product or service!

SEO is not just about keywords

It is not just about keywords. If your business is looking to make the most of its online presence, then you need to think about more than just the words that appear on a page or in an ad.

There are many factors at play when it comes to SEO marketing, including:

• Content – The content on your site will be crucial for attracting users and keeping them around long enough for them to become customers. You want this content to be engaging, relevant and up-to-date so that people will want to come back again and again.

• User experience – A poor user experience can lead people away from your site before they even get started! Make sure that everything works smoothly with no unexpected glitches along the way (website crashes happen). This includes things like video playback speed on mobile devices as well as load times when entering pages on desktop computers too; both should be quick enough so users don’t get frustrated while waiting around during these processes before getting down into business mode themselves.”

SEO is about increasing your website’s visibility

It is about increasing your website’s visibility. It helps to increase your website’s ranking in search engines and it also helps to increase the number of organic visitors that you get.

In order to understand what SEO really means, let’s look at an example:

If I want to buy something online but I don’t know where or how much it costs, then I will probably go into Google and type “buy car battery online”. Now imagine that there are two websites selling car batteries – one with good SEO and one without any SEO at all (I’ll call these sites A and B). If both sites have exactly the same price for their products then why would anyone choose site A over B?

SEO is about improving your website’s rankings in search engines

SEO, or search engine optimization, is the process of improving your website’s visibility on search engines. This can be done by optimising the content of your website and making it easy for search engines to crawl, index and rank your pages so that they appear at the top of results when people search for relevant keywords.

The benefits of having good SEO are numerous:

• It helps you build trust with potential customers because they know that you have invested time and money into ensuring their experience on your website will be a positive one.

• It improves brand awareness which means more people know about you than before – this makes it easier for them to choose you over competitors when looking for products/services like yours within their area (if applicable).

SEO helps you build trust

SEO helps you build trust by showing your customers that you are serious about your business. If a potential customer is looking for a company like yours and they see that you rank on the first page of Google, they’ll be more likely to choose you over other competitors. This is because they know that if their business needs anything similar to what yours provides, then there’s a good chance that other people have already chosen it as well.

SEO helps you build trust by showing your customers that you are professional in what you do and how much effort has gone into making sure everything at the top level of service delivery is working properly before any sales were made – something not all businesses do! This means when someone comes across one of these types of sites (and there are lots), then this gives them confidence in purchasing from them knowing full well what type of service/product they’re getting from someone who cares about quality over quantity.”

SEO improves your brand awareness

Search engine optimization is a great way to improve your brand awareness and build trust with customers.

A well-optimised website will help you build a relationship with potential clients, which can lead to increased sales and repeat business. It’s also important for building community around your brand, which can help drive traffic back to your site in the long-term.

Why should you invest in SEO for your business?

SEO is a long-term investment

If you’re looking to get results in the short term, SEO may not be the best marketing strategy for your business. However, if you’re looking to grow your business over time and want to see it become more profitable over time – and if you can be patient enough – then investing in SEO will pay off big time!

SEO has proven itself as an affordable marketing strategy that can be done by anyone or any agency with just one goal: improving visibility of your website on search engines like Google (or Bing). There are no fees involved other than those paid by advertisers who want their ads shown when people search for certain keywords related to their products or services.

If you are a business owner, you need to realise that getting traffic to your website is important and you can do this by using SEO techniques.

SEO is an important part of digital marketing and it helps in getting more leads and sales for your business. It also builds trust as well as improves brand awareness which results in more customers coming through the door or calling on the phone.

The bottom line is that SEO is a great way to get more traffic to your website, which in turn means more customers for your business. It’s also important to remember that it doesn’t cost much money or time to implement these techniques so there really isn’t any reason not to do them!

Whether you are looking to update your website, or you want to build a new one from scratch, it is important that you find the right web designer for your business. You need a company that will provide you with a responsive and user-friendly design, whilst ensuring that their work is professional and original.

Before you start searching for the right web design agency in Glasgow, it’s important to know what you’re looking for. Here are some tips:

Find the right web design agency for you

• Look for an agency that has experience in your industry. If you run an ecommerce website selling lingerie and want them to redesign your site, make sure they have experience working with retail businesses before hiring them! This can save both time and money down the line when problems arise during the project.
• Find a full service agency that provides more than just web design services- they should also offer SEO (Search Engine Optimization), PPC (Pay Per Click) management, social media management and more as part of their package deal so that all aspects of marketing are covered under one roof! 

Look for a responsive and user-friendly website

A responsive website is one that can adapt to any screen size, from a desktop computer to a mobile phone. A user-friendly website is one that’s easy for visitors to use, with features that help them find what they’re looking for quickly and easily.

A good web design agency in Glasgow will have experience creating responsive websites that are also user-friendly.

Make sure the design agency have real-life examples of their work

If you’re looking for a web design agency, it’s important to make sure they have real-life examples of their work. You want to see exactly what you’ll be getting if you hire them, so check out their website and social media accounts. Ask them for examples of projects they’ve worked on before and check those out too!

If you can find it online (or even better in person), look at their portfolio of past projects – the more varied the range of clients and businesses, the better! You should also look at how responsive and easy-to-navigate your potential new partner’s website is: does it load quickly? Are there any problems with navigation or content? If so, this could be an indication that they haven’t spent enough time creating something that works well across all platforms.

Check their portfolio

When it comes to choosing a web design agency, one of the first things you should do is check their portfolio. You’ll want to look for examples of their work and make sure that it matches what you are looking for in a website. If there are no examples available, that is usually not a good sign!

If you can’t find any examples from them on the web or in person (if they have an office), then this could be another red flag indicating that they aren’t trustworthy or experienced enough with their field.

How long are they in business?

A good indicator of how much experience a web design agency has is the length of time they have been in business. If an agency has been around for a while, it’s likely that they have learned the ins and outs of their industry and can offer you valuable insight into how to get the most out of your online presence.

Your website is one of the most important aspects of your business; therefore it’s crucial that you choose an agency that understands this fact when selecting one for yourself. A long history gives us not only experience but also credibility as well as trust from our clients who know we won’t let them down!

Do they offer free consultations?

A free consultation is a great way to see if you’ll be able to work with a particular agency. It also gives you an opportunity to ask questions, get feedback on your ideas and get some advice on what you should do next.

A good web design agency will offer free consultations because they want to help their clients make informed decisions about how they want their website built. This means that they should be prepared with plenty of examples of previous work and examples of what is possible with different budgets so that you can make an informed choice about whether or not your budget will enable them to do everything that’s required by your project (and more).

To find the best Glasgow web design company, look at their portfolio, client feedback and if they have a responsive, easy-to-navigate website

When looking for a web design agency, it’s important to look at their portfolio. You want to see examples of their work and how they work with clients. When looking through the portfolio, make sure that there are real-life examples of what you’re looking for in terms of design style and functionality.

You should also check out their client feedback as this will give you an idea about how happy previous clients were with the service provided by your potential designer.

We hope that this article has helped you to choose the right web design agency in Glasgow, as well as giving you some tips on how to find one.

If you’re looking for a way to improve your business and attract new customers, you’ve come to the right place. For the past decade, digital marketing has been one of the most effective ways to market your company and reach potential customers. However, if you’re not using a website as part of your digital marketing strategy, then you’re missing out on some of the best tools available to help with this process. In this article I’ll discuss why website development is so important when it comes to digital marketing—and how it can help you grow your business!

It Attracts New Customers

The website is one of the most important tools in your business. It can help you to attract new customers, keep in touch with existing ones and stay up-to-date with what is happening in the industry. The website can also be used as a tool for finding suppliers or other businesses that you may want to do business with.

It Helps You Communicate More Effectively

You may already know that your website is the cornerstone of your business. It’s the first thing customers see, and it also serves as an online point of contact between you and them. But what many people don’t realise is how important it is to have a well-designed, user-friendly website that helps you communicate effectively with all parties involved in your business–customers, employees and suppliers alike.

A good website allows you to convey information about products or services in a way that encourages people who visit them (or even just find their way there accidentally) to take action: purchase something from your store; sign up for an account on one of your social media platforms; contact you directly via email or phone call instead of just leaving without making any purchases at all

It’s a Cost-Effective Tool

A website is a cost-effective tool for you to use in communicating with customers, reaching a larger audience and staying at the forefront of your industry. It can also help you gather feedback from customers.

Improves Search Engine Rankings

Website development is a ranking factor for search engines. The more your site is developed, the more likely it is to be found by users. This can lead to an increase in traffic and conversions.

The most important thing that you need to know about website development is that it will improve your conversion rates (the percentage of visitors who become customers). Sites with a high-quality design are typically easier for people to use–and therefore less likely than their poorly designed counterparts not only fail but also fail quickly without returning again later when they have time!

Gives You the Opportunity to Gather Feedback from Customers

Your customers are your biggest asset, and they can be a huge help in the development process. As you work on your website, you’ll have the opportunity to gather feedback from customers and use it as a way of improving both the customer experience and your business overall.

When you’re designing or developing a website, it’s important that all aspects of the design are considered carefully so that they meet their goals. The best way for this is by talking directly with people who will actually use the site–customers!

If there’s anything about the site that doesn’t make sense or isn’t easy enough for them to use, then it needs improvement before going live on-line in order for users not only find what they’re looking for quickly but also enjoy using it too!

Helps You Stay at the Forefront of Your Industry

• Keeping your website up to date with the latest trends allows you to stay at the forefront of your industry. This is especially important for businesses that rely on their websites as a source of income, such as e-commerce stores. By keeping your site up-to-date, you’ll be able to keep customers interested by offering them new products or services they may not have seen before, which will keep them coming back again and again.

• Having an established presence online gives you a competitive advantage over other businesses that don’t have websites or aren’t using them effectively. If someone searches online for something related to what you do (for example: “restaurant”), then there’s a good chance they’ll find one of your competitors first–and if they do find yours later on in their search results list? Well then there goes another potential customer! By having both quality content and effective marketing strategies in place on social media platforms such as Facebook and Twitter; getting reviews from past clients; making sure each page contains relevant keywords related specifically about what kind products/services offered…these things all play into helping build trustworthiness among potential consumers who may not know much about what makes each individual company unique from one another yet still need guidance when making decisions regarding purchases made within certain industries (i..e restaurants).

Website development is an important part of digital marketing

Website development is an important part of digital marketing. Your website is your virtual storefront, so it’s critical that it’s optimised for conversions and easy to navigate.

You can use your website to:

• Reach customers more cost-effectively than other forms of advertising or communication.
• Communicate with customers in a way that helps them understand what you have to offer and why they should buy from you instead of your competitors.
• Gather feedback from customers about their experience with your business, which will help make future products better by incorporating user needs into new designs and features as necessary (ease-of-use being one such factor).

In conclusion, website development is an important part of digital marketing. It helps you attract new customers, communicate more effectively with existing ones and gather feedback from them on how they feel about your products or services. It also gives you a cost-effective tool for communicating with your audience and improving search engine rankings by making sure that your site’s content is relevant to what people are looking for when they search online.

If you are looking for a digital marketing agency in Glasgow, then you should hire our team. We are one of the best digital marketing companies that can take your business to the next level by making it grow online.

Digital marketing agency that offers services to its clients in order to make their businesses grow online

As a digital marketing agency, we have a team of specialists who work on different areas of digital marketing. Our experts are well-versed in SEO, PPC, social media marketing and web design. They also help with email campaigns and other strategies you might need for your business to grow online.

Primitive Online is a company that provides services to its clients in order to make their businesses grow online. We are one of the top agencies because we offer affordable packages that suit everyone’s needs regardless of size or budget.

What does digital marketing actually mean?

Digital marketing is a way of promoting your business online. It uses different strategies such as search engine optimization (SEO), paid advertising, email marketing and social media to drive traffic to your website.

Digital marketing is more cost effective than traditional marketing because it doesn’t require any physical materials or print advertisements; all you need is an internet connection and some time! You can use digital marketing to promote your business in many different ways:

What does a digital marketing service do for your online business?

A digital marketing company can help you achieve these goals by creating a strategy and implementing it. Digital marketing is an umbrella term that covers many different types of online marketing, including:

• SEO (Search Engine Optimization)
• SEM (Search Engine Marketing)
• Social Media Marketing
• Email Marketing
• Content Marketing

These are all important in helping your business build brand awareness, increase website traffic, get more conversions and increase sales. The most effective digital marketing strategies will also improve your website’s position in search engines so people can find you when they’re looking for what you offer. 

Why should you hire a digital marketing agency?

If you are a business owner, it is important to know how to market your business. Marketing is the backbone of any successful business and if you don’t have a good marketing team in place, your chances of success will be greatly reduced.

The most important thing about hiring a digital marketing agency is that they will handle all aspects of online marketing for you. This means they will take care of everything from social media management and email marketing campaigns, right through to search engine optimization (SEO) and pay per click advertising such as Google AdWords or Facebook Ads. In addition, they can also help you with content creation; writing blogs posts and SEO-friendly articles which include keywords related directly back towards improving rankings within Google search results pages (SERPs).

If you choose wisely then these experts will also provide recommendations based on their experience working with similar businesses like yours before – meaning that whatever issue arises within your industry sector then there’ll always be someone available 24/7 who knows exactly how best go about resolving them quickly without costing too much money either!

How do the experts get your business ranked high on search engines?

The experts will use several digital marketing strategies to get your business ranked high on search engines. They will use social media, email marketing and search engine optimization (SEO) to bring in traffic from all over the web. They may also use pay per click advertising or content marketing if you want them to do so.

Marketing your business effectively is crucial to its success

Marketing your business effectively is crucial to its success. Marketing is the process of promoting your business and increasing awareness of your brand. It’s not just advertising, it’s a whole process that includes many different activities such as research, planning, implementation and evaluation.

Marketing can be done in-house or by an external agency (like us!). The key thing to remember when hiring someone else is that they need to understand what makes you unique – what sets you apart from other competitors?

Primitive Online is a Digital marketing agency Glasgow is a company that offers services to its clients in order to make their businesses grow online. It helps you get more customers and make more sales by using various digital marketing techniques such as SEO (search engine optimization), PPC (pay per click) campaigns and social media marketing.

When you start an ecommerce business, you want it to be successful. And one of the best ways to achieve that is by working with a digital marketing agency. A digital marketing agency can help you create and launch your company’s social media accounts and develop content for them. They can also help build your website, do keyword research for SEO purposes, and more.

Branding and logo design

A logo is the most important piece of your brand, it’s what people see first when they visit your website. Your logo should represent who you are as a company and what makes you different from others.

The design should be simple enough to be easily identifiable by customers and clients, but also memorable so that it sticks in their minds. It needs to reflect the personality of your business–what kind of message do you want to send out?

Web design and development

A website is an important part of any business, especially if you’re selling products online. The site needs to be easy to navigate, visually appealing and mobile friendly. It should also load quickly on all devices so that it doesn’t frustrate customers who want what they see in their browser windows as soon as possible.

Content marketing strategy

Content marketing is a powerful tool for building trust and authority with your audience. It’s also a long-term strategy, not a short-term tactic. It helps you build relationships with your audience by providing them with valuable information that they can use in their day-to-day lives or business ventures.

For example, if you run an ecommerce store selling baby clothes online, one way to use content marketing would be to create blog posts that focus on parenting tips (e.g., how to choose the best baby clothes). This type of content helps build trust between your brand and potential customers because it shows them that you understand their needs better than anyone else does–and it gives them something useful too!

Another thing about content marketing is that it doesn’t have to be limited just within one medium; instead of just creating blog posts on Facebook or Twitter (as we mentioned above), some companies might decide instead upon creating more visual forms like infographics or videos which can help spread awareness even further across various platforms at once!

Social media marketing campaign

• Social media marketing is a great way to reach customers and build your brand.
• It is a great way to get more customers, who will be able to find you through search engines and other online platforms like ecommerce websites, blogs, etc., and make purchases from your store without having to go through any hassle at all!
• It has been found that most ecommerce businesses use social media as an additional channel for promoting their products or services at least once in every three months because it helps them save time and money while building relationships with potential clients/customers at the same time (i).

Local SEO services

Local SEO services are a great way to attract customers close to your business. Local SEO helps you get more customers through your door, which will help increase sales and revenue. You can also use local SEO to generate leads that convert into sales by using pay-per-click ads on Google Adwords or Bing Ads.

Local search engine optimization companies offer various services that include:

• On-page optimization (content creation)
• Off-page optimization (link building)

When you have a strong brand identity and website, your business will become more trusted by customers

If you have a strong brand identity and website, your business will become more trusted by customers. It’s important to note that when you hire a digital marketing agency, they should be able to create a brand identity that reflects your company’s values and mission statement. A professional logo design is also essential for any business trying to build an online presence; it’s the first thing people see when visiting your site or social media channels.

The importance of web design cannot be overstated; if customers are unable to navigate through your site easily, then they won’t stick around long enough for anything else! That’s why it’s crucial for an eCommerce store owner like yourself not just focus on aesthetics but also usability when hiring someone like us here at [company name]. We’ll make sure everything works smoothly so visitors can find exactly what they’re looking for while browsing through products/services on offer at all times without feeling overwhelmed by clutter or confusion regarding where certain things might be located within pages (such as contact info).

Primitive Online, the top digital marketing and SEO agency in Glasgow. Our team of experts specialises in optimising your website for search engines and creating effective digital marketing strategies to get your business noticed. With years of experience and a team of experts in all things digital, we know how to help businesses like yours succeed online. From SEO to PPC, social media to content marketing, we have the skills and expertise to take your online presence to the next level. Whether you’re a small startup or a large corporation, Primitive Online can help you achieve your goals and grow your business.

WordPress is the most popular open source content management system in use today. As such, it’s an ideal platform for small businesses because of its flexibility and ease of use.

Cost effective:

WordPress is free and open source. This means that you will not have to pay for the software, as it can be downloaded from WordPress.org for free. It also means that you can modify the code if you want to make changes or add new features yourself, which saves time and money when compared with hiring a developer who would charge a lot of money for customizations like these.

WordPress is easy to install and manage: 

The WordPress installation process takes just minutes once your hosting account has been set up, so there’s no need for any technical expertise or assistance from outside sources (which ultimately saves even more time). You’ll also have full control over all aspects of your website once it’s up and running–from adding pages and posts through managing comments all the way down into changing themes if needed! Not only does this give small businesses complete control over their content but also helps them save money on hiring someone else to do these tasks instead!

Search engine friendly:

In addition to the many other benefits of WordPress, it’s also designed to be search engine friendly. This means that your site will be more easily found by people searching for products or services like yours online.

SEO (Search Engine Optimization) is the process of making sure that your website appears at or near the top of search results when someone searches for keywords related to what you do. The closer you are to being at the top of those results, the more likely someone will click on your website link and visit it – which means more traffic for you!

WordPress makes this easy because its code has been built with SEO in mind from day one – so there’s no need for additional plugins or third-party tools; everything is already there out-of-the-box!

It’s easy to customise:

WordPress is a content management system, or CMS. This means that it’s software that makes it easy for website owners to manage their sites without having to know how to code.

WordPress comes with a lot of built-in features and options for you to use on your site–or not! You can choose exactly what you want your website to look like, how people can interact with it and even where they can go once they’ve arrived at this particular page (or post).

The community is large and growing:

WordPress has a large and growing community. There are over 100,000 plugins, which is more than any other CMS; it also boasts a large developer community and user base.

WordPress is the most popular CMS in the world. It’s easy to see why: WordPress has a strong reputation for being secure and reliable–and because it’s open source software, you can modify your site without having to pay licensing fees or buy expensive add-ons.

The best part? You don’t have to spend hours learning how to use WordPress before you get started building your site! In fact, we’ve found that many people who come here thinking they’ll have trouble with our step-by-step guides end up being surprised by how simple it really is…

The platform is highly secure:

The WordPress platform is highly secure. The WordPress community of developers is constantly improving the platform’s security, and regular updates ensure that new features and functionality are always being rolled out.

WordPress has been around for over 15 years, so it’s no surprise that it has become one of the most popular content management systems (CMS) in existence. As such, there are many reputable companies offering support services for WordPress websites–so if you do have any issues with your site at all, you’ll find someone who can help!

Plugins make it flexible:

Plugins are a great way to extend the functionality of WordPress. They can be installed by anyone with basic computer skills, and they’re free! Plugins are easy to add and remove, so you can try them out without any hassle.

Plugins are also extremely flexible because they can be used in multiple ways depending on what you need your website for. You could use one plugin for several different purposes or use several different plugins in conjunction with each other if needed!

It’s constantly evolving with new features, functionality, and security measures

WordPress is constantly evolving with new features, functionality and security measures. As a result of this constant change, WordPress has become one of the most popular content management systems (CMS) on the internet.

• The platform offers an array of free plugins that allow you to add anything from social media integration to e-commerce capabilities within minutes.

• It’s also constantly adding more tools to make your life easier as a business owner: In November 2018 alone there were over 100 updates made by Automattic–the company behind WordPress–including changes that make it easier for users who are visually impaired or have disabilities access their sites through screen readers like VoiceOver on Apple devices; enhance mobile browsing; improve search engine optimization (SEO); add new languages including Thai and Vietnamese; improve accessibility features such as keyboard shortcuts and automatic language detection based on browser settings when using mobile browsers like Chrome or Safari…the list goes on!

WordPress is a great choice for website development because it can be customised and has a large community of users who can help you learn more about the software

WordPress is a great choice for website development because it can be customised and has a large community of users who can help you learn more about the software.

WordPress is one of the most popular open source content management systems (CMS) in the world, which means it’s both free to use and customizable. The CMS allows you to easily manage your site without having to know how to code, so you can focus on creating content instead. This flexibility makes WordPress an ideal solution for small businesses looking to create or improve their online presence with minimal technical knowledge required by developers or IT professionals–and at no cost!

WordPress also has one of the largest communities in existence; there are literally millions of people using this platform every day which means they’re constantly updating and improving their product as well as providing support through forums like StackOverflow where developers post questions or answers so others can benefit from them too!

WordPress is the most popular open source content management system in use today

WordPress is the most popular open source content management system in use today. It powers over 25% of all websites on the Internet and has become an essential tool for small businesses looking to get their message out there.

WordPress is easy to use and manage, which makes it ideal for those who have little or no experience with web design or coding. The platform has been around since 2003 but continues to evolve as new features are added by thousands of contributors every year (including yours truly).

Its flexibility makes WordPress adaptable across industries, allowing you to choose just how much control over your site you want–from a simple blog all the way up through complex eCommerce sites like Amazon or Google Shopping Mall!

WordPress is the most popular open source content management system in use today. It has a large community of developers, users and enthusiasts who can help you learn more about the software. The platform is constantly evolving with new features, functionality and security measures.

Looking for expert WordPress development services in Glasgow? Look no further than Primitive Online! Our team of experienced developers is dedicated to building custom WordPress websites that are tailored to meet the specific needs of your business. Whether you need a simple blog or a complex e-commerce platform, we have the skills and expertise to deliver a high-quality solution that exceeds your expectations. With a focus on user experience, mobile responsiveness, and search engine optimization, we ensure that your website not only looks great but also performs exceptionally well. Contact us today to learn more about our WordPress development services and how we can help take your online presence to the next level.

Your website is the best way to get traffic for your business. You need to reach out to potential customers and convince them how your product or service will be useful for them. If you want to achieve this target, you should use a digital marketing service. Digital marketing service offers a wide range of services that helps companies to improve their brand image, increase sales and improve customer satisfaction.

Digital Marketing Service is a cost-effective way to get higher traffic on your website, which leads to higher revenue

Digital marketing services are cost-effective. They help you get more traffic on your website, which leads to higher revenue and brand awareness.

If you have a website and want it to be seen by more people, then digital marketing is the way forward for you!

Regular maintenance of your website is important to drive the potential customers to your business

Regular maintenance is important to keep your website up-to-date, secure and updated. It also helps improve your website’s search engine rankings as well as usability. Regular maintenance can be carried out by professionals who have expertise in this field.

With regular maintenance of your website, you can achieve a high rank among the search engine results

Regular maintenance of your website is important for achieving high rank among the search engine results. This will not only help you to get better visibility in search engines but also increase traffic to your website, which in turn increases conversion rate.

Digital marketing service helps to know about the competition in market as well as new trends in market

Knowing about the competition is an important part of digital marketing service.

Knowing about new trends in the market is also an important part of digital marketing service.

Knowing both these things helps you to grow your business and make it more successful.

Digital marketing service doesn’t just help you build a strong brand that draws repeat customers, it brings in new clients

Digital marketing service helps to know about the competition in the market as well as new trends in the market.

You can also find out what kind of services are offered by competitors and how they are able to attract customers towards their brand, who has more followers on social media channels and so on.

In conclusion, it is important that you should hire a digital marketing service company to help you with your business. This will help you achieve your business goals and make sure that your brand stays competitive in the market.

Primitive online is a leading digital marketing agency in Glasgow, Scotland.  Our team of experts specialise in a range of services, from SEO and PPC to social media marketing, email marketing, and web design. We have the knowledge and expertise to help you achieve your marketing goals and drive traffic to your website. Don’t wait to enhance your online presence – get in touch with us today and let’s discuss your specific needs.

You may have a great product or service, but if customers aren’t finding you, you won’t be successful. An effective website is one of the most powerful tools in your arsenal when it comes to attracting new customers – but so many businesses don’t take advantage of their website’s full potential when it comes to driving traffic and sales. We work with web design agency clients who want to see more visitors coming through their doors (and into their eCommerce stores) by optimising their sites for online search and social media. Here are some tips on how an agency can help you grow your online traffic

Create a plan that aligns with your business goals

The first step to achieving your goals is to define them. You need to know what you want, so that you can decide how best to get it. If you haven’t already done this, take some time with your team and determine what each of your business goals are-and why they’re important for the company at this point in time.

After defining your goals, it’s time to choose tools that will help achieve them. This can seem overwhelming at first glance; there are so many options out there! But remember: The purpose of choosing a tool is not just about finding something that works well but also aligns with how you want things done within the organisation as well as its culture and structure (which may even change over time). And while we’ve talked about some great tools in this article already–like Google Analytics or MailChimp –there are plenty more options out there.

Update your website regularly

If you want to grow your web traffic and drive sales, then it’s important that your website is up to date. You should update it regularly with fresh content and new products, services or offers. You can also add events or news updates that are relevant to your business. 

Optimise your site for Mobile

In order to optimise your website for mobile users, it’s important that you use responsive design. This means that your website will automatically adjust based on the device being used–whether it’s a smartphone or tablet. Responsive design also allows users to interact with content in an intuitive way by using gestures like swiping and pinching their fingers together or apart.

Another way to optimise for mobile is by making sure that your site loads quickly and easily on all devices (a quick tip: using fewer images will help). You can also improve usability by including buttons that are easy-to-click with one hand, such as “call us now” instead of “contact us,” which requires two hands (and might be too far down). Finally, if possible, try adding video tutorials or other multimedia content so people can learn more about your products without having to read through lots of text!

Build trust through SEO

SEO is not just about keywords and links. It’s also about building trust with your audience through the user experience, content and backlinks.

• The user experience: Your website should be easy to navigate, with clear calls-to-action (CTAs) that guide visitors through the sales funnel. If they can’t find what they’re looking for or get confused by your design, it will damage their perception of the brand as well as their willingness to stay on your site longer than necessary.

• Content: Good quality content is essential when it comes to SEO because Google likes relevant articles which people are interested in reading more than ever before! This means creating compelling blog posts that drive traffic back into social media channels where brands can interact directly with customers through comments sections etcetera…

Build links back to your website

One of the most important things you can do to grow your website’s traffic is to build backlinks. A backlink is simply a link from one site to another, which tells search engines that your site is relevant and trustworthy. The more quality backlinks you have pointing towards your website, the better positioned it will be to rank well in search results.

In order for a web design agency or any business owner looking to grow their online presence through organic search traffic, there are several steps they must take:

• Create high-quality content that encourages visitors from other sites (such as blogs) to share it with others via social media channels like Facebook and Twitter;
• Add structured data markup on pages where appropriate so Google understands what kind of information each page contains;
• Optimise images with alt text descriptions wherever possible so viewers can see what images contain even if they’re unable to view them due to whatever reason (e., slow internet speeds).

Develop an online Social Media marketing strategy

Social media is a great way to reach new customers and build brand awareness. You can use social media to generate leads, drive traffic to your website, increase sales and more.

A web design agency should have a strategy for developing an online marketing campaign that includes social media marketing as part of it.

A web design agency can help you grow online traffic and drive sales.

A web design agency can help your business grow online traffic and drive sales. A good web design company has the skills and experience to create a website that will be optimised for search engines, which means it will be easier for people looking for products or services like yours to find you online.

A good agency will also have an understanding of what works in terms of content marketing and social media marketing, so they’ll know how best to position themselves on platforms like Facebook and Instagram. They’ll also know how best to use paid advertising channels such as Google AdWords or Bing Ads, where appropriate (and sometimes even when it isn’t).

Use the right social media platforms for your target audience.

Social media is a great way to reach your target audience and build a loyal following. The first step is choosing the right platform(s) for your business, then creating a profile that will help you achieve your goals.

• Facebook: This platform has over 2 billion active users worldwide, so it’s no surprise that this is one of the most popular social media sites in existence. However, it’s not just adults who use Facebook–millennials are using it more than any other age group!

• Twitter: Twitter was created back in 2006 by Jack Dorsey along with Biz Stone & Evan Williams; their goal was simple – create something which allowed users around world post short messages called “tweets” within 140 characters limit while interacting with each other through replies & retweets within community channels called hashtags (#). 

Web design is a big part of online marketing, but it’s not the only one. If you want to grow your traffic and sales online, it’s important that you create a plan that aligns with your business goals and then implement it by following these tips. A web design agency can help with this process by advising on which social media platforms are best suited for your target audience and developing an online marketing strategy based on those findings.

Primitive Online, the premier web design and development company in Glasgow. With years of experience in the industry, our team of skilled professionals is dedicated to helping your business succeed online. Whether you need a simple brochure-style site or a complex e-commerce platform, we have the expertise and knowledge to bring your vision to life. Contact us today to learn more about our services and how we can help take your business to the next level.

If you’re a small business owner, you know that attracting customers is a top priority. You want to be able to get more leads and increase sales. However, with all the competition out there, it can be difficult to stand out from the crowd. Local SEO is one of the best ways to get ahead of your competitors and attract more people who are looking for your products or services right now!

Local SEO is a great way to attract more customers

Local search is an excellent way to attract more customers. It’s a smart investment that will pay off in the long run, as it helps you get more leads and increase sales.

Local SEO can help you improve your overall rankings on search engines by applying a local SEO strategy. Once your website has been optimised for local keywords and phrases, people searching for those terms will see it appear higher up in their search results than sites that don’t have this feature enabled.

It’s a smart investment that will pay off in the long run

It is a long-term strategy. You won’t see the results of your efforts immediately, but it’s an investment that will pay off in the long run. As with any investment, you need to be consistent and patient with your local SEO efforts.

If you want to take advantage of this opportunity for growth, there are some things you should consider doing now.

You’ll be able to get more leads and increase sales

If you want to get more leads and increase sales, local SEO is the way to go.

Local search engine optimization (SEO) is all about helping you attract more customers by making sure that your website shows up in relevant searches on Google and other search engines. When someone searches for something specific in their area, like “florist” or “golf course”, if they see one of your listings pop up first on the SERPs (search engine results page), then chances are they’ll click through and visit your site. And if those visitors convert into customers? That’s even better!

It can help you improve your overall rankings on search engines by applying a local SEO strategy

Local SEO can help you improve your overall rankings on search engines by applying a local SEO strategy. It’s a good way to get more traffic to your website, which will help you increase sales and grow your business. In this article, we’ll discuss some of the benefits of using local SEO strategies for small businesses.

You’ll be able to improve your brand awareness and online visibility

As you can see, there are many benefits to local SEO. It’s important that you take advantage of this opportunity by implementing it on your website today. By doing so, you’ll be able to improve your brand awareness and online visibility. This will lead to increased website traffic as well as revenue for your business!

Local SEO is important for small business owners looking to grow their customer base, increase website traffic and boost revenue

Local SEO is important for small business owners looking to grow their customer base, increase website traffic and boost revenue.

Local SEO can help you get more customers

You don’t need a big budget or an army of employees to run a successful local SEO campaign. All it takes is an understanding of the basic principles behind effective on-page optimization and some elbow grease (or maybe even a few hours spent with this guide). Local search engine optimization (LSEO) involves optimising your website so that it appears higher in local search results than competing businesses in your area who may be more established or have better brand recognition than yours does.

Local SEO is a great way to attract more customers and generate more leads. It can also help improve your brand awareness and online visibility by getting more traffic from search engines. Local SEO is a smart investment that will pay off in the long run!

When it comes to boosting your online presence in Glasgow, look no further than Primitive Online. As a top-notch local SEO agency, we know the ins and outs of the digital landscape in the city and can help your business stand out from the competition.

Our team of experts specialises in optimising your website for search engines, ensuring that your business appears at the top of search results when potential customers are looking for products or services like yours. We also offer a range of other digital marketing services, including social media management, pay-per-click advertising, and content creation.

At Primitive Online, we understand that every business is unique, and we work closely with our clients to develop customised strategies that meet their specific needs and goals. Whether you’re a small local business or a large multinational corporation, we have the tools and expertise to help you succeed online.

Don’t let your business get lost in the digital shuffle. Contact Primitive Online today to learn more about how we can help you grow your online presence and reach new customers in Glasgow and beyond.

The world of digital marketing is changing fast. As a business, you need to stay up to date with the latest trends and developments in order to remain competitive.

A digital marketing agency delivers a complete range of media channels to promote your company and brands, showcases your products and boosts your sales. The internet provides the opportunity of exposure to the entire world, making your products visible to a global audience. As the internet continues to grow and provide more opportunities, it becomes clear why companies are hiring a digital marketing agency Glasgow.

A good digital marketing company will help you to achieve this by providing expert advice and guidance on all aspects of online marketing. They’ll also ensure that your website is constantly optimised so that it ranks highly in search engines like Google, Bing and other search engines.

In addition, they’ll manage your social media channels and ensure that they’re updated regularly in order to engage with current and potential customers. A strong social media presence can be crucial for driving traffic to your website, which can lead to increased sales and revenue for your business.

Key Benefits of Hiring a Digital Marketing Agency in Glasgow

There are many benefits of hiring a digital marketing agency in Glasgow. Some key benefits include:

They help you with your online marketing goals

If you’re wondering why you need a digital marketing agency, the answer is simple: they help you achieve your business goals.

A good agency will work with you to set clear objectives and goals for your brand, so that they know what needs to be done in order to meet those objectives. This makes them better at doing their job because they can tailor their approach accordingly. They’ll also be able to advise on which services are best suited for achieving each goal, so there’s no guesswork involved in deciding how best to proceed when it comes down to getting results from their efforts (which means more time spent on actually achieving those results).

Setting clear objectives means that everyone knows what needs doing; this helps keep everyone focused on the task at hand instead of wasting time debating priorities or arguing over whose idea was better in the first place!

They will improve your search rankings

A good digital marketing agency will help to improve your visibility online. They will carry out a comprehensive audit of your website and identify any areas that need improvement. They will then put in place a plan of action to help you achieve better rankings in the search engines and increase your website traffic.

There are two main types of SEO: On-page and off-page.

On-page SEO is the process of improving your website content so that it can be easily read by search engines, making sure that you’re using keywords and phrases in the right places.

Off-page SEO refers to techniques used to improve the visibility of your site on search engines without directly affecting its own website’s code (or “on-site”). These include link building (getting other sites to link back to yours), social media marketing, guest blogging and more.

They will Increased Website Traffic

They will increase organic search traffic and deliver targeted traffic at a fraction of the cost. A good digital marketing agency will be able to help any business improve their sales through their integrated digital marketing services. They will help you find new customers, set goals and track your results. Hire a digital marketing agency to help you grow your business.

They can help you generate leads and increase sales

You need a digital marketing agency because they can help you generate leads and increase sales. When it comes to online marketing, there are many things that can go wrong if you do not have the right people on your side. You may be spending too much money on advertising or not getting enough traffic on your website or even worse, having no one coming at all!

A good digital marketing agency will know exactly what they’re doing when it comes to building websites and managing an effective social media strategy. They’ll also make sure that their clients are getting the best ROI possible by finding ways for them to stand out from their competitors through search engine optimization (SEO) techniques such as link building campaigns or content creation strategies like blogging etc.

They can build your brand image and help you stand out from your competitors

Brand building is important to attract new customers. It’s about creating a unique identity that stands out from competitors, and it can be done in many ways, including logo design, social media posts and website design. If you’re looking for an agency to help build your brand image then we’d be happy to help!

A brand is more than just a logo. A strong and cohesive brand identity can help your business stand out from the competition, attract new customers and build trust with existing ones. It’s important to consider all aspects of your brand when building it so that you can create a unique identity that will resonate with your target audience.

A digital marketing agency can help you increase sales and target customers more effectively

A digital marketing agency can help you increase sales and target customers more effectively. This is because they have the knowledge, skills and experience to create a strong brand for your business that will attract more customers.

A digital marketing company also has access to cutting edge technology which enables them to deliver results in the most efficient way possible. They know how best to reach potential customers on social media platforms like Facebook and Twitter; how best to use Google Ads or Bing Ads so that when people search for products or services similar to yours they come up as an option; how best to create compelling content such as blogs posts that get shared across different networks so more people see them (and hopefully click through) – all this means they’re able use less resources while achieving better results than what could otherwise be achieved by DIY methods alone!

A digital marketing agency is the ideal partner for any business that wants to grow by leveraging the power of internet marketing. This is because they are experts in their field and can help you reach new customers, generate leads and increase sales.

Primitive online is the best digital marketing company Glasgow. They provide a wide range of services such as SEO, PPC, Social Media Marketing and Web Design and Development and Web Hosting. They are a full-service agency and have a team of experienced professionals who can help you grow your business.

So, if you’re looking for a digital marketing agency in Glasgow and want to know more about what we do, please get in touch with us today. We’ll be happy to answer any questions you have!

Top Benefits of Having an eCommerce Website
There are many reasons why you might need an eCommerce website for your business. Perhaps you want to create an online presence for your company, or you need a platform to sell your products. An eCommerce website can also help you attract new customers and build relationships with existing ones.

There are many benefits of having an eCommerce  website, but some of the top benefits are that a website can help you reach a wider audience, it can help you build a brand, and it can help you generate leads and sales.

Key Benefits of an eCommerce Website: 

There are many advantages of having an ecommerce website. Some of the key advantages are:

Increased Reach: 

An ecommerce website allows businesses to reach a larger audience than they would through a traditional retail store. This is because businesses can sell their products and services to customers all over the world, without having to open a physical store in each location.

Increased Sales: 

An ecommerce website can help businesses to sell more products and services, as it provides customers with a convenient and easy way to buy what they need. 

Increased Profits: 

An ecommerce website can help businesses to make more profits, as it allows them to sell products and services at a lower cost than a traditional retail store.

Faster Buying Process:

The purchase process is quicker as consumers can purchase now and pay later. They  can spend less time shopping for what they want. They can easily browse numerous items at once and purchase what they love.

Affordable Advertising and Marketing:

We offer a variety of affordable advertising and marketing options that will help you reach your target audience. From ecommerce website development to online advertising, we have a solution that will fit your budget.

Flexibility for Customers:

It is an advantage to ecommerce business owners, who can provide flexibility to customers and the website is always open and ready 24/7. Shoppers can purchase any item at any point, anywhere.

Increased Efficiency: 

An ecommerce website allows businesses to sell their products and services 24/7. This increases efficiency for businesses.

Increased Brand Awareness: 

An ecommerce website allows businesses to reach a wider audience and promote their brand to a global audience. This increases brand awareness for businesses.

Increased Customer Base: 

An ecommerce website allows businesses to reach a global audience and attract new customers. This increases the customer base for businesses.

Reduced Costs:
An ecommerce website allows businesses to sell their products and services at a lower cost. This reduces the costs for businesses.

Several Payment Methods

There are a number of payment options that can be used to purchase items in an ecommerce website. The most common payment options are credit cards, debit cards, and PayPal. Users can shop for their products online and make payments via several payment options.

We are a specialist eCommerce development company based in Glasgow, Scotland. We have a team of highly skilled and experienced developers who can create bespoke eCommerce solutions that are tailored to your specific needs.

We can help you with everything from designing and building your eCommerce store, to integrating it with your existing systems and providing ongoing support and maintenance.

If you would like to discuss your eCommerce requirements with us, please get in touch.

Custom eCommerce Website Design: 

An ecommerce development agency can provide customised solutions for your business needs. They can create a unique website that is tailored to your specific requirements. This includes creating a unique look and feel for the website, as well as ensuring that the website is optimised for search engine rankings.

Mobile Friendly Web Design: 

An ecommerce development agency can create a website that is optimised for all devices, including mobile phones, tablets, and desktops. This is essential for ecommerce websites, as more and more people are using their phones to shop online. This ensures that your customers can access your website from any device.

SEO Friendly Web Design (SEO): 

SEO is essential for any website, and especially for ecommerce websites. A good agency will be able to optimise your website for search engines, helping you to rank higher and get more customers. This will help you reach more customers and increase your sales.

Payment Gateway Integration: 

A payment gateway integration allows customers to securely make payments online. An ecommerce development agency can provide secure payment processing solutions for your customers. This ensures that all transactions are secure and your customers’ data is protected.

Analytics & Measurements: 

Analytics are essential for understanding how customers are using your website and what changes need to be made to improve the user experience. A good agency will be able to provide you with detailed analytics reports.

Customer Support and Maintenance:

Customer support is essential for any ecommerce website. A good eCommerce development agency in Glasgow will provide ongoing support and maintenance services, ensuring that your website is always up to date and running smoothly.

Security: 

Security is paramount when it comes to ecommerce websites. A good agency will ensure that your website is secure and that customer data is kept safe.

Secure Hosting: 

A good eCommerce development agency will provide secure hosting for your website, ensuring that your website is always available and secure. This includes setting up firewalls, implementing SSL certificates, and providing regular security updates.

Shopping Cart Integration: 

A good eCommerce development agency will be able to integrate a shopping cart into your website, allowing customers to easily purchase products and services from your website. This includes setting up payment gateways, integrating with third-party payment processors, and providing secure checkout options.

Primitive Online is the top ecommerce development company in Glasgow. We have a team of expert ecommerce developers who can help you create a successful ecommerce store. We can help you with everything from design to development to marketing. We can help you create a store that is both user-friendly and profitable. We can also help you with SEO, social media marketing, and other online marketing strategies. Contact us today to learn more about our ecommerce development services.

We also offer a wide range of ecommerce development services, including:

-Ecommerce store development

-Ecommerce website design

-Ecommerce development

–Ecommerce integration

-Ecommerce SEO

-Ecommerce marketing

-Ecommerce consulting

Social media has been the main free promotional tool for most businesses. With small businesses it’s usually used for promoting products and services whose main objective is to gain recognition and to drive sales. For big corporations, they may use social media to upkeep engagement with their customers.

Social media platforms can be a beneficial for:

• Upscaling your brand awareness
• Connecting with your followers and maintaining trustworthy relationships
• Selling your products and services
• Being the first point of contact for customer service
• Find out the analytics and track your performance with social media posts
• Plan your objectives and implement them with different platforms

An efficient way to come up with a plan of action would be to sit down and discuss with your team (whomever that may involve) and talk over the brief of what’s involved. Write up a document which includes a list of S.M.A.R.T goals. Establish the tactics of each of the goals and how you’re going to achieve and track them. Other things that need to be taken into consideration would be:

• What platforms are used for what objective?
• Does your goal correspond to the brief?
• What pre-arrangements have been made for each individual involved?

With S.M.A.R.T goals, it’s important to ask yourself:

S – Be specific. A rule of thumb that’s beneficial would be to get to the point of your social media post. Don’t beat around the bush, be clear and precise about what you’re trying to promote or inform your audience about.

M – Is it measurable? How will you know if you have achieved your goal? Having regular meetings with your team to ensure that everything is on track.

A – Is it attainable? You need to ask yourself the question of whether what you’re striving for is actually achievable. Remember and take budget and time into consideration. Being realistic with your timeframe and money is fundamental.

R – Relevance. When you’re creating your brief for your social media campaign, ask yourself, is the content relevant? Take your demographic and objectives into play. You wouldn’t want to waste your time and energy on a project that doesn’t match up with your goals. Establish who is working in what field of the campaign, and make sure they are experienced in that job role. Keep your project simple, it should be obvious to the viewer what you’re trying to portray.

T – Timescale. Have an agreed timescale for your campaign having an agreement with your team that is attainable and realistic. If you are working on a project that was agreed to be finished in a week’s time but in all likelihood, it will be finished in a month’s time – you may need to reassess your time.

Discover Your Brand’s Tone of Voice

Firstly, establishing your brand’s tone of voice is vital. Knowing your demographic is a great indicator of this. If your business is wanting to portray a more professional execution then speaking more formally to your customers would be appropriate. Typically if your customers are from an older generation or are regarded professionally would be spoken to in a more serious tone. If however, your target audience are from a younger generation you may perhaps want to approach them in a more casual, conversational tone of voice. This way is far more relatable to this demographic and can increase customer satisfaction. This will encourage more engagement such as likes, shares and commenting (which are all great things as it shows interest in your business.)

Curate Quality Marketing Material

Each social media platform content should be different. If each platform displays the same content – this shows lazy marketing. If your business doesn’t curate varied content then you won’t reach the appropriate audience. The reality is that each platform attracts different demographics. The content you would post on Facebook wouldn’t be the same as TikTok. Tiktok users are from a much younger generation than Facebook users. Being creative with your ideas for content is vital. For example, instagram users respond well to humorous content that encourages them to ‘double tap’ that post and share to their instagram stories. Again, with Tiktok content should be a mixture of humorous, visual and exciting content. If someone in your team can create an experimental, original and fun video that helps your business stand out from the crowd – this can be extremely beneficial for your brand. Companies tend to keep their Linkedin more professional and serious. Keep your content clear and business like. You want your Linkedin viewers to take your brand seriously. Twitter is generally for sharing posts that are relevant to your business. This gives your audience an indication of what your brand’s values are, what you stand for and what your company is interested in. Twitter is also a great platform for updating your customers with what’s new and responding back to customers who may have queries that need answered. You can also discover your brand’s voice with how you want to respond to them.

Track your Social Media Performance

You can track how well you are performing on beneficial and informative apps such as Hootsuite. Hootsuite is a brilliant way to streamline all your social media under one dashboard. By scheduling the perfect times to post your content, you can reap the benefits of potential viewers clicking through, viewing and hopefully investing in what your business has to offer them. This is a great way to save time so you can focus on other aspects of your business. Hootsuite is also a very insightful way to find out what your customers really think and what they really want from you as a company. By seeing the metrics and data from each platform you can take aspects of what’s working and change and adapt the ones that aren’t. Communicating with your staff members under one platform is an advantageous way to exchange ideas and information.

Research shows that an increasing amount of people are more prone to using mobile devices than computers. The mobile market has skyrocketed to over 55% compared to desktop usage. These statistics show that mobile phones trump desktops. Especially with e-commerce sales reaching a whole new level due to the global pandemic. An increasing number of people are more prone to be on their mobile phones when surfing the web as it’s so accessible. When people want fast results; mobile responsive web designs are the way forward for your e-commerce to succeed. Mobile responsive websites were a nice addition in the past but now with the world becoming more digital and having instant access to the internet – no matter where you are – mobile optimisation is vital. If you sell online, you want your customers to have the most smooth, efficient and pleasurable shopping experience. If your web store is easy to navigate it will attract and keep customers returning. Imagine you’re trying to shop for your most desired item but the store you’re shopping from isn’t mobile friendly. You’re finding yourself more and more frustrated because it’s difficult to click the buttons that require you to search for the product. Pinching, scrolling and manipulating the screen just to access the product is annoying. Trying to click tiny buttons and find unclear links causes stress and impatience which results in shopping cart abandonment and unfinished purchases.

Benefits of Mobile Optimisation

1. If you invest in mobile responsive web designs for your business it will ensure your visitors’ scrolling experience on mobile to be as enjoyable and easy as desktop scrolling.
2. There is no need to rearrange your content as it’s designed to be suitable for a smaller screen. Responsive designs provide bigger buttons, adjust images to the correct dimension and provide the option for customers to auto-fill their details into forms quickly (i.e address/postcode for delivery).
3. It also gives them the ability to checkout as a guest and offer multiple pages as an alternative to continuous scrolling.
4. Safety and security are a huge requirement for most people, that’s why responsive design offers an abundance of secure payment options that don’t require card details. Options such as PayPal, Google Pay & Apple Pay – when customer’s see you offer these integrations, they’ll feel you are a trustworthy site.
5. An added bonus is the design. Think modern, clean, minimal, and easy to read which = digestible for visitors!

So, if you’re thinking about upgrading your website (especially if you have an ecommerce store) mobile responsive web designs are the route to go down; it will guarantee to turn your web traffic into conversions. Happy e-shopping for everyone!

So, you want to achieve more local revenue to your business but don’t know how to get there. That’s where Local SEO (search engine optimization) comes in to save the day. Local SEO improves your business’ visibility within your local area (i.e city/town). Say for example, you type “best hairdresser” in the google search engine, google will most likely showcase the best ‘local’ hairdressers within the geographical radius.

Having your business at the top of the search engine is always a bonus. It gets your products or services seen which gives you a one up with other local businesses within the area.

Benefits of Local SEO 

If you’re having difficulty infiltrating customers to your business – local SEO allows people with internet access to discover you. By having your business website at the top of the google search results, customers naturally trust that your business can deliver what they’re looking for – it’s a win-win for everyone!

Investing in SEO is a cost-effective marketing solution for your business, which saves you time with advertising by presenting your services to customers who may have been unaware your business existed. (The beauty of the internet!)

Also, if customers are searching online, chances are they’re looking for something specific and are willing and ready to spend money. More importantly, SEO will result in further qualified traffic for your website – it attracts the ‘right’ customer who will benefit from your service or product, and if they’re satisfied, they’ll spread the word.

How can Small Businesses Utilise Local SEO? 

By producing accurate, consistent citations. For those of you who are unfamiliar with the term ‘citations’ – citations are your businesses’ information which are available to access online such as; your business name, the address and contact number. There are countless ways to make your business more reachable for customers:

• Listing your business in online local directories (because what use is it if people don’t know where to find you!)
• Respond to your customers’ reviews (positive or negative). By interacting with your customers, it shows that you care and you’re willing to compensate, change where appropriate and show gratitude for the people who help maintain your business.
• Include local keywords to your website. By inserting hyperlocal words to your business description, it narrows down the customer’s search and makes their decision an easy one. By mentioning “Private Doctor in (City/street/town)” helps the search engine locate not only what service you provide but where you are situated.

With the public becoming increasingly inclined to google their queries, it’s a no brainer that your business would benefit from local SEO.

While there are small businesses who are dynamic in digital marketing, there are also some independent small businesses who are still postponing any interaction with  digital agencies due to various reasons, such as – lack of time or cost concerns and therefore restrict themselves to one specific type of marketing. Some also conclude that as they are a small business  they need only a small number of customers. This misapprehension will block their development.

Is it accurate to say that you haven’t fully realised the advantages of using a digital marketing agency? If you fall into this category then let’s explore some of the main reasons why digital marketing is significant for business growth.

1. Gives equivalent opportunity to each business

You can see your small venture developing on the grounds that digital marketing gives equivalent opportunities to each business, regardless of size and not simply confined to large companies or worldwide corporations. Independent businesses can really leverage their offer with the assistance of digital agencies. They can, regardless of size, rival much larger, more established businesses. Additionally, they can utilise digital marketing by attracting customers on various platforms.

2. The cost-effective marketing strategy

Digital marketing doesn’t need immense investment. Independent businesses can discover digital channels that work and don’t necessarily require a huge financial outlay.

3. Improves conversions effortlessly 

Conversions can be followed by understanding how traffic transforms into subscribers, leads and customers. Conversions with digital marketing are higher compared to the different types of offline marketing trends. Consequently, small businesses should look to apply solid digital strategies that focus on higher conversions.

4. Expands business revenue

A successful digital marketing strategy brings higher conversion rates; and as a result,  revenue increases simultaneously. Businesses that utilise social media can, if done correctly, greatly increase market-share compared to ones who don’t. A blend of content marketing along with other marketing approaches will increase conversion rates and correspondingly increase revenue.

5. Focusing on the right set of audiences

One reason why digital marketing companies are prevailing over traditional marketing strategies is that it allows you to focus on a particular segment. Your interactions with the targeted audience are result-oriented. They help to accomplish predetermined objectives. With email marketing, one can target a particular individual or group allowing you to customise your message to suit your target audience.

6. Expands brand reputation

It is every business’s intention to draw in more customers. Exactly the same thing applies to digital agencies. You can begin with the plan to acquire the maximum number of clicks to your websites and marketing platforms. Gradually, more individuals begin to recognise your brand and when you offer them the specific thing they are searching for, this will correspondingly enhance your brand’s reputation. This is a great way to amplify your brand’s recognition.

7. Gives measurable outcomes
   

With the assistance of diagnostic software, you can effortlessly measure performance and results for each digital marketing platform you use. This will allow you to determine which marketing strategy is delivering results and therefore where your marketing budget should be spent.

To summarise, there are a number of reasons why small businesses ought to choose an authentic digital agency, such as Primitive Online. Many new and existing businesses employ traditional strategies for marketing; however, the outcomes with such outdated techniques are incomparable with a dynamic marketing strategy. With Primitive Online, small businesses can draw in an enormous number of customers by improving brand recognition, increasing traffic, improving conversion rates and correspondingly growing revenue.

Summary: PPC campaigns are essential to make your brand stand out with a vibrant existence on the web. Apart from keywords matching, there are a lot more aspects that need to be covered to make a PPC campaign successful, and only a PPC agency can execute all the operations in a hassle-free way.

Businesses often fail to remember the worth that pay-per-click (PPC) advertising can bring to them, and in particular, how prompt it is. When it comes to the digital marketing services, we mostly take SEO too seriously than the rest of the operations.

In case you’re contemplating over PPC for your business, my first recommendation is not to do it without expert guidance. There are plenty of agencies whom you can approach for specialised PPC services and get the desired results.

In this way, here are the reasons why you should enlist a PPC company for better web performance.

1. PPC isn’t Something You Learn Overnight 

An expert PPC agency has to pass through Google Exams before starting its basic operations. After passing a Fundamental Exam and an Advanced AdWords test with a high score, it implies the agency is Google certified. With Google backing them up that should to be sufficient to inspire trust in your PPC expert.

2. Setting Up an Effective AdWords account Requires More Than Just AdWords 

Every PPC agency has the access to get the benefits of several tools that can assist with both SEO and PPC practices. The free tools offer a decent premise, as the AdWords Keyword Planner, however, the paid ones are certainly of more value for your money.

As an individual setting up a PPC campaign, your awareness of what customers are looking for in your industry, and what your rivals are doing, is restricted. Paid tools assist with revealing a portion of all these queries to make your PPC campaign successful and can be set up more adequately from the very first moment by an experienced agency.

3. With Regards to Keywords, They are Always Better

You will obviously know most of the keywords that customers might look for when searching for your business or services. However, have you contemplated varieties for each of those keywords? Misspells? Singular and plural? Abbreviations? Alternate ways they could be interpreted?

Regardless of whether you have considered all the above points, getting the right match types and excluding irrelevant keywords is imperative. Your PPC company will surely know how to do this, and, it’ll be something they can do with their eyes shut. Save yourself time and cash and get the specialists in!

4. Google Keeps Transforming Itself and Time is Short

Google keeps changing its forms, rules, and algorithms consistently. How can you recognise these changes? Would you be able to adjust your PPC campaigns accordingly? Furthermore, above all, do you have sufficient time to execute all these activities after completing all your other essential business aspects?

PPC advertising requires time and attention, from setting up to executing the entire ongoing procedures. To keep your campaign as financially savvy as possible you must nurture it as if it is a valued orchid. Developing your campaign in accordance with Google’s progressions is indispensable in remaining in front of your rivals.

Primitive Online is an established organisation offering exclusive digital marketing services along with PPC campaigns, SEO, email marketing, social media marketing, and other related services. You can connect with the experts at any time and get your brand established on the web with expert guidance.

Summary: Irrespective of the size of the business, every eCommerce website requires certain specifications that only an efficient eCommerce development company can offer. Apart from the site design and user-friendliness, there are a few more factors that make approaching the experts a necessity.

Regardless of the kind of business you have, an eCommerce development company will focus on the basic activities of your business by utilising the best of its abilities. Customers have gone to the web for their essentials as they can arrange whatever they need from their workplaces or homes. These eCommerce web developers make your site appealing, easy to understand, and completely practical. Yet, the advantages are yet to be known!

How about we talk about a few.

1.   Connect with the World

An effective website development brings you nearer to the world business sectors, making it simpler for you to sell your products without having geological barriers.

2.   Addresses the Issues of the Customer

 An eCommerce development agency guarantees you an appealing, special, and intuitive site that will fit every one of the needs and assumptions for your customers. For any business, there isn’t anything more significant than customer satisfaction.

3.   Upgraded Visibility

It will upgrade your site’s visibility by utilising the best optimisation. This makes it simpler to draw in more traffic and conversions to your site which is vital for the development of any business.

4.   Giving Detailed Information

You can offer prospective shoppers all the vital data about your products and services, consequently, making their shopping experience great, and enjoyable. They will get precise product details, specifications, and pictures from the given gallery or catalogue. It is a simple method to guarantee that they are sure of the choice they make.

5.   No Time Constraints

You can sell your products and services round the clock. With an eCommerce development company, consistency is a plus point for your business as the store is open throughout the day for the customers. Customers can look for what they require in any event when you are sleeping soundly. This feature is totally ideal for your business.

6.   Accessibility Of User-Friendly Features

 With an eCommerce development agency, you can appreciate easy-to-use highlights like cash support, language, shopping cart, and calculator. It is surprisingly better with the integration of a payment gateway and shipping facility to guarantee that the customers receive their orders with safety and security.

7.   Simple Management of Inventory
   

You can productively manage orders, stocks, and even customer data. You are in complete control of your business inviting a rise in expansion, profit, and development.

8.   Gainful To Any Business

You can avail the advantages of an eCommerce development agency, paying little mind to the sort of business you have, or the products and services you need to sell.

Primitive Online is enriched with a team of experienced and expert developers who can grow amazing eCommerce sites with versatility, reliability, and flexibility. We provide end-to-end solutions from design to development to support and maintenance. We’re an established eCommerce development company, offering answers for an effective online store with services like Web Design, Web Development, and Digital Marketing Services. Our SEO Experts will help you spread your compass to a more extensive crowd and further develop objective changes. We’ll help you sort out approaches to support your business with the assistance of eCommerce services.

Summary: Deciding on the perfect WordPress theme for your website is one of the brainstorming jobs that rely upon multiple factors. Our website design agency  represents the major highlights and advantages of 3 different WordPress themes.

Adaptability, powerful site-building apparatuses, extraordinary client service, and great marketing projections are not out of the ordinary in top-level multipurpose WordPress themes. Our web design agency explains the versatility of different WordPress themes and their credibility.

You might possibly decide to put resources into a multipurpose WordPress theme for a solitary site building project. You’ll save bunches of time and cash by putting resources into one when you’re planning sites for an assortment of customers or users.

• You will not need to waste time learning the intricate details and the advantages and limits of a wide range of themes.
• You’ll have all the design tools, help, and alternatives you need readily available.
• You can hope to receive top-class customer service and enjoy the benefits of a superior web design company.

A circumstance might emerge where a forte theme may serve you the best. Realise that there are multipurpose themes available, incorporating a few recorded in this article, that are appropriate for certain uses.

1. Total WordPress Theme

Regardless of whether you’re eager to get a site going in light of a customer’s earnest need, or you want to have the advantage of putting the final strokes of custom designs, Total will do the work right.

This quick multipurpose subject will work well for you for any site building task you might be confronting. In addition, it is outright happiness to work with. Albeit Total is jam-loaded with helpful highlights that won’t ever back you off.

• You can incapacitate any feature you will not be utilising.
• You can customise layouts as per your preferences.
• Total’s WPBakery drag and drop page builder in combination with Total’s pre-made demos and page building modules can fundamentally accelerate project work processes.
• Total’s Theme Customiser with its in excess of 500 tones, fonts, and column and section width styling alternatives give you a lot of design adaptability.
• Total is WooCommerce and WordPress module friendly.

Total claims in excess of 47,000 fulfilled customers to date. Our web design company implements the perfect Total theme for your website to enhance its performance and structure.

2. BeTheme

Enormous and excellent is one approach to depict BeTheme. Add adaptability, the economy of scale, and 200,000 sales and you find out about how this multipurpose theme can help you. Burrow further and you’ll rapidly find why BeTheme, the greatest WordPress subject of all, may be an ideal fit for you.

• 40+ core highlights put readily available for each design and tool aid necessary to make any site you want to build.
• Be’s determination of 600+ adaptable prebuilt sites covers 30 industry areas and each site style and type, and key UX usefulness is implanted into each one.
• Be’s incredible site building devices incorporate the Muffin Builder page builder, Admin panel, Shortcode Generator, Header builder, and Layout Builder.
• Shading schemes, font styles, shortcodes, grid alternatives, enhancements and more add to your website composition prospects.

BeTheme is great for creating the perfect web design agency that highlights your website presence on the web.

3. Uncode

 Uncode is a responsive, smooth, sleek, elite, and pixel wonderful theme that empowers you to make sites that include similar qualities.

 Making amazing magazine, blog and portfolio sites are two of Uncode’s solid focuses.

• Uncode’s designer’s toolkit incorporates the amazing new WooCommerce Custom Builder, a Frontend Editor on steroids and 450+ Wireframes segment formats.
• Uncode is ideal for innovative people and agencies, and it is an Envato top dealer with 85.000+ sales to date.

WordPress customers have numerous choices to make when they approach their site-building planning. Choosing the appropriate WordPress theme for the job that needs to be done is an essential part to thrive in the market.

Discovering which one would best suit your necessities might take some cautious thinking on your part, however, there’s not an awful decision in the pack. Just a question of tracking down the one that might suit you better than the others. Our website design company  provides you with a handful of WordPress template choices and helps you pick the right one as per your site preferences.

Summary: Branding is an essential part of every business to showcase and promote its brand awareness. Primitive Online is a renowned branding agency that offers exclusive logo designs, business card designs, and stationery designs to make your brand stand out.

Branding is the demonstration of giving a company a particular design or symbol for advertising its products and services. Not very far in the past, this was a beautiful exact depiction of Branding – at least, what the overall consensus was at that point. Our branding agency hereby explains what branding exactly represents and why it is so important for every business.

What is Branding?

All things considered, generally, a solid comprehension of branding requires fair handling of business, marketing, and even (human) social essentials. Yet, for bringing down the spread of out of date, mistaken, and deficient data about branding, we offer a more complete definition.

Branding is the unending interaction of recognising, creating, and dealing with the aggregate resources and activities that shape the impression of a brand to stakeholders. Our creative agency emphasises your brand establishment by creating the perfect solutions for your branding and marketing goals.

Branding is significant in light of the fact that not exclusively is it what establishes a paramount connection with buyers yet it permits the customers to realise what’s in store from your company. It is a method of separating your brand from the contenders and explaining what it offers that settles on your brand the better decision.

 How Does Our Branding Agency Contribute to Your Brand Establishment?

Branding is totally basic to a business in view of the general effect it makes on your business. Branding can change how individuals see your brand, it can drive new business, and increment brand esteem – yet it can likewise do the inverse whenever done wrongly or not in the slightest degree.

Being an established branding agency, we plan and execute appropriate strategies to make your brand stand out. Here are certain pillars of our overall branding process –

•     Building trust within the marketplace
•     Improving employee satisfaction and pride
•     Generating new customers through branding
•     Making your brand identifiable among the queue

 Primitive Online is a well-established creative agency that provides clarity and expertise with respect to various parts of branding. For example, employer branding, country marking, brand valuation, brand governance, and brand design, and etc.

Logo Design for Brand Awareness

Our group of creators make logos that mirror your brand as well as make you stand out. We utilise a community-oriented methodology to track down the right logo for your business. We offer different logo ideas and offer a large number of plans, wordmark logo, letter mark logo, brand mark logo, iconic logo to give some incredible examples. 

Professional Business Cards

Old classics are somehow as yet imperative to present-day organisations. Ensure your business card is a Paul Allen rather than a Patrick Bateman; let us help you stand as an established business concern. A decent and expert business card benefits your business from various perspectives.

Stationery Design for Necessities

Pencils, pens, note pads, diaries, and more! We make wonderful plans ensuring your writing material mirrors your business and looks extraordinary doing it. A decent branding design provided by our efficient creative agency assists your customers to get connected to the soul of your business.

The more you comprehend the mind-boggling nature of branding, the simpler it will be to plunge further into the subject and its basic points.

Summary: A thoughtful style, whitespace, a compelling layout, and outstanding content can certainly drive more traffic to your website. To thrive in the concerned online marketplace, your website design has to stand taller than the rest. Here we discuss a few thoughtful website design ideas to establish and enhance the online presence of your business.

Crafting the appropriate web design can be a challenging task for every business concern. Your website design clearly reflects the digital existence and authorisation of your company. Your company website stands as the ‘virtual storefront’ of your business, where the home page is certainly the doorway to it.

To be crisper, your website layout, content, and graphical executions should be unique from the rest to attain more traffic. Let’s move ahead and find out exciting pathways to achieve your online business goals with ease.

Let the Inspiration Flow with the Trending Web Design Ideas

Here we begin with the right foot rounding up a few currently flowing website designs trends. Consider your target audience and brand specifications while choosing the best out of these web design themes.

1.     A Colourful Affair

Relaxing neutral and mindful pastel shades are too easy on the eyes to make your visitors explore your site longer than usual. Colourful themes, like – cool greys, firm browns, natural greens, light pinks, and gloomy blues are usually more alluring than the plain black and whites.

2.     Illustrations Popping Up

Custom animations or illustrations, videos, AR experiences, ample abstracts seem to fit perfectly with the current ongoing digital trend. “New skeuomorphism” is the new unique form of representing visual expressions with upgraded 3D-like graphics and real-life imagery. Even though it’s not always photorealistic, it certainly is enticing with minimalist realism.

3.     Keep It Abstract

Abstract shapes and illogical patterns are wonderful comebacks in the digital world. Regardless of your business type, an abstract website design can certainly drive more traffic than its competitors. In order to create the mood of your brand and business, highlight your website through abstract motifs. After all, graphical expressions dedicated to your business providing and CTA seem to be more convincing than traditional website design.

4.     Be The Navigator

Instead of crafting your home page with overwhelming, flowery designs, keep it simple and direct. Especially in E-commerce sites, buyers like to have the direct navigation link to the product they’re seeking. Keep your menu clearly visible on the home page and make it easy-going for your potential customers.

Apart from these, there are many more ways you can turn your website into a tempting platform for your visitors. Remember, every business has its own target audience and specifications. Understand your audience first and then pick the right web design for your site. Also, make sure the plugins you install for a seamless buying experience work well with your website layout. Go ahead!

Summary: Due to the competitive online market, it’s important for businesses to emphasise their web presence and increase the bottom line that comes to sales. There are some major influences for driving more traffic to your website that every web designer should adapt to. Take a look and learn basic ways to improve your website sales.

Suppose you have set up your new business website and get a sufficient amount of traffic every day. The only problem you might have is not making enough money out of it. In that case, all you have to do is look for potent web designers to revamp your entire website layout.

A perfectly designed business website has a clear impact on its bounce rate, conversions, and successful backlinks, all of which leads to the bottom line, i.e. sales. These are some of the improvements that you can choose for your website revamping for increasing both traffic quality and sales.

Web Design Gets Easier with The Simple Tips

In order to enhance the user experience and revenue generation of your website, every website demands certain improvements from its initial stage. Aiming to maximise profit is a constant process. Companies always need to keep implementing something extra to ensure more customer satisfaction and increased sales.

Have a glimpse of the following tips for the web designers to promote your website growth –

Improving Site Speed

It happens to almost all of us. We step into a particular site and it keeps loading forever and we skilfully open another similar site to get what we want. A slow-loading website is the first and foremost reason for a user to bounce into another website.

As per research, almost 50% of users bounce instantly after checking just a single page of a website. Therefore, increasing website loading speed is one of the crucial aspects of improving sales.

Keyword-Specific, Descriptive Headlines

Your homepage headline is the first thing that catches the eyes of your visitors. It should instantly pull your potential customers in and give them a brief idea about your business offerings.

Strong SEO keywords and effective product descriptions are the two major aspects of an SEO-friendly headline. By placing the right keywords at the right places, the website lets the search engine identify and rank your website effortlessly.

Mobile-Friendly Content

Almost 70% of online users choose their mobile phones for quick internet surfing. From ordering food to booking technicians, everything can be possible with one simple tap on the mobile screen. Therefore, make sure your website content is mobile-friendly and all the details are clearly visible even on a small screen.

Most importantly these days, Google has started to index only mobile-friendly web designs, as maximum traffic has converted from large screen to short. Therefore, keep the mobile interface of your site as its primary version and make google indexing easier for your site.

Primitive Online is enriched with some of the skilled and knowledgeable web designers for drafting the perfect design for your concerning online business. Our cost-effective designs are impactful enough to break the stereotype to help your business taste the ultimate essence of success.

Summary: Social media marketing is one of the finest ways to expand your market reach and attain more potential clients. Before delving into the practices, go through the 3 enticing social media trends ruling the online market – live streams, stories, and virtual reality.

As the social platforms present new highlights and change their algorithms, social media marketing eventually goes through development. Take Instagram Stories, for instance. A couple of years prior, Snapchat was known for its vanishing, FOMO-instigating content, however, there didn’t seem, by all accounts, to be a wide hunger for comparative highlights on different platforms.

These fast changes present an entirely different test for brands and social media advertisers as they need to continually survey their current techniques and turn to add new sorts of content to their collection.

Trends to Follow for Social Media Marketing 

In case you’re searching for the most recent social media patterns in 2021, our social media agency assembled a portion of the top 3 patterns to watch to assist you with adjusting and development.

1.  Live Streams Ruling The Queue

The worldwide wellbeing emergency of 2020 saw numerous organisations going advanced nonetheless they could to keep up with social distancing and forestall the spread of COVID-19. Eye to eye gatherings transformed into Zoom meetings and live shows transformed into live floods of craftsmen playing from their homes.

So normally, there’s an uptick in the utilisation of live streaming highlights via online media. Facebook saw a gigantic ascent in informing and live streaming, particularly in COVID-19 areas of interest like Italy. For example, the number of perspectives on Instagram and Facebook Live multiplied there in seven days.

While the circumstance keeps on advancing in 2021, individuals have become acclimated to having the option to collaborate with brands live while never leaving their homes. So live streaming will keep on acquiring fame and ought to be a piece of your online media advertising procedure.

2.  Stories as a Concrete Content Structure

As featured before, in excess of 500 million clients connect with Instagram Stories consistently. So when it comes to social media marketing, in spite of the fact that Instagram Stories were at that point predominant content structure in the earlier year, they’re not disappearing any time soon.

Brands should adopt a more coordinated strategy and plan for Stories as a content structure for their distributing schedules, in case they aren’t now doing as such. All the more significantly, the utilisation of video as Stories will increase since they seem to beat photographs.

A Social Insider study found that pictures in stories have a higher tap-forward rate than recordings. Tap-forward rate is the number of individuals who saw your story and continued on to the following one preceding completing it. A similar examination additionally found that photographs in stories had more drop-offs than recordings, showing that individuals will in general invest more energy seeing recordings.

3.  Virtual Reality Easing Interactions

In the midst of the stay-at-home requests and the requirement for social distancing, individuals are looking for more significant interactions virtually. Virtual reality (VR) is one of the current innovative patterns that can give them those communications with ease.

Connecting with individuals through VR gives you a feeling of really being together regardless of whether they’re most of the way across the world. This is the specific sort of involvement that individuals need when they need to socially distance themselves.

2021 is probably going to see virtual reality acquiring prominence via social media platforms, so our social media agency is looking forward to making use of this unique innovation to connect people.

Expecting the most recent social media trends today could help you fabricate a more grounded presence for what’s to come. You’ll realise exactly what to look out for and how to adjust your social system as per the current social patterns.

Post Content That Your Audience Can Engage With

The key to building your brand’s social media profile & getting your page attention is post engagement. If your posts don’t get any likes or comments, it might be for a good reason. Thankfully there are several ways to improve post engagement.

Show Some Personality

No one wants to interact with posts that look like they were written by a robot. Put a human touch into your posts and people will feel more comfortable interacting with your page. The human connection can be a powerful thing when dealing with potential customers, if someone sends a private message to your Facebook Page make sure to keep up the human touch when responding.

Questions

Asking your Facebook followers questions that are somewhat related to your product is a great way to generate engagement. A good example would be a sports team creating a post asking their fans if they enjoyed the latest match. If you’re still building your brand and have a low follower count then text posts might not be the best way to asks your followers questions, an alternative to this would be Facebook Polls. These Polls let you ask a question and provide the answers too. As you are providing the answers, users are a lot more likely to engage with your question.

Share Content From Other Pages

If you’re a local business sharing content from nearby companies is not only a great way to increase exposure for both of you but also a great way to improve professional relationships. Sharing posts from bigger pages is also a great way to potentially get your page noticed by new people.

Keep Things Simple

No one wants to have to read through a wall of text on Facebook, people want something they can quickly read over, usually a paragraph is enough to get your message across.

Change Up Your Post Frequency

How often you should be posting on Facebook is totally dependent on what type of service or product you provide. For some companies posting just a few times a week is the best way to keep their followers up to date. However, some companies are better off posting several times a day. Experiment a little to find out what suits your needs best, once you’ve posted a few times you can take full advantage of the Facebook Analytics to narrow down how often you should be posting.

Taking Advantage Of Facebook Analytics

The Facebook Analytic tool is very powerful. It lets users track their page and post engagements, which countries the pages followers are from and how often they are online

The Best Time On Facebook

For years there has been much debate on the optimal time for businesses to post on Facebook, In this article say the best time time to post onto Facebook is between 12PM and 2PM EST and 6PM and 8PM (For pages in the US.) However, if you really want to ensure your posts get a high level of engagement, then taking advantage of Facebook Analytics is the way to go. The Facebook Analytics lets you see what time your follow base is mostly online, meaning you can post at peak time based on your follower’s activity.

Making The Most Of Facebook Ads

Facebook Ads can be expensive, so its important to make sure your ads are exactly how you want them before paying to post them.

Keep An Eye On Conversion Rates

The Facebook Ad Manager will provide you with plenty of information on how well you’re Ad Campaigns are doing. The Ad manager will show you how many people they’ve reached, how many likes they’ve got and even how many times users have clicked on them however, the most important figure you need to pay attention to is your Ads Conversions. Each of our Facebook Ads should contain a Website Conversion.

A Conversion can be anything from a sale to a free trial subscription. The point of these conversions is to help track the success of your Ad campaigns,

Making Use Of Facebook Lookalike Audiences

Facebook Lookalike Audiences is a service which allows you to feed Facebook an email address contact list and it will find user accounts attached to these email addresses, then find accounts with similar attributes and produce a target audience for your Ads.

What Is Everyone Else Posting?

Don’t be afraid to check out what the competition post on their Ads, plenty of big companies make a point of checking out the competition and then posting their own Ads to compete with them.

Getting Assistance

Due to the amount of money an unsuccessful ad campaign can set you it’s usually a good idea to consult some experts who have experience in Social Media Marketing. This is a simplified way to help your ad campaigns stay on budget and ensure the highest rate of conversions possible.

Posting images

Posting high quality photos onto Facebook is a great way to generate interest in your page, these photos can be anything from info graphs to motivational captions.

Image Quality

Nothing looks less professional than a low-quality photo and unfortunately Facebook is quite picky when it comes to image size. Any photos you upload will lose some quality; this is just the way Facebook works. The effects of this will be even more apparent if you upload photos that aren’t sized appropriately. Facebook only accepts photos that are sized 720px, 960px or 2048px, if your uploads aren’t sized appropriately then Facebook will automatically compress the photos.

Make Sure The Images Are Relevant

When you’re posting images to your Facebook page it’s important that you make sure the content is relevant to your product or service. Your images need to either show what you can offer your audience or be something that they can connect with. A perfect example of this would be a fitness-based page posting images of someone working out with a motivational caption.

Posting videos

Posting Videos Directly To Facebook

YouTube is usually considered the best place to post videos online. Many companies will upload videos to their YouTube account and share them over to Facebook however, uploading a video directly to Facebook means that the Facebook algorithm will work in your favour and give the post a boost.

Facebook Live

Facebook Live is an easy way to post videos in which you can interact with your audience. A live video can be something as simple as giving your followers a quick glance behind the scene, or it can be something a bit more interactive like a Q&A, letting your followers interact with you directly is a great way to build brand appeal.

What Type Of Videos Should I Post?

The type of video you should be posting onto your Facebook page is 100% dependent on what your page offers. A good place to start is by posting a video of what it is your product does or what exactly the service you offer is. Some examples would be if you were a musician, posting a video of you playing would be an obvious way to gain some traction. If you’re page is about selling T-Shirts, then posting a video of someone wearing one of your products is the simplest route to go down. The important part of your videos is to make it clear what people will get from your page.

Who Are STESSO STYLE?

STESSO STYLE is an independent fashion brand that creates unique and one-of-a-kind clothing items. The client wanted a website to sell their clothing. A website that represented the individualism of their brand. Providing style tips in blogs and on product pages and also inspiring people to stand out and be different. Our main goal was to provide an eCommerce store that fitted the style of the STESSO brand.

The Creative Process

To begin the creative process we started gathering research and finding inspiration that fitted the STESSO brand. Looking at modern and minimalist websites that use color and padding well. Also looking at competitors, such as other fashion brands like Olivia Rose and Errortique. Both creating uniquely styled clothing. From this, we then narrowed down our research and began thinking of ideas of how the website will look and function.

After our first meeting with STESSO, we found out more information about what direction the website should be taken in. We worked closely to determine what the outcome of the website should be by talking in more detail about who they are targeting and what kind of clothing was being sold. We also made sure to ask STESSO what they liked on competitors’ sites. Looking at websites like NevsModels, Verge Girl, and P.I.C Style, we could see what kind of direction the design should go in. Talking further we took note of the main design aspects of the website that were wanted like a full-screen menu and hover effects. Taking all this information into account, we could begin designing the first draft of the website.

When it came to designing sections like a single product page, we thought it best to create a mock-up of the page and send it over to STESSO to ensure that we were on the right lines of their vision. It’s always good to make sure that you are both on the same page and it saves time going back and forward when building the website (which tends to happen anyway!). Designing the mock-up was a ton of fun and we absolutely loved the direction STESSO was going in.

The first stage in the design process was creating the landing page for people to sign up to know when the website would be live. STESSO knew exactly what they wanted for this, meaning all we had to do was bring it to life. By sending over what they wanted to have as the landing page meant that all we had to do was implement the designs to the website. Getting the landing page right on various sizes of screens was a difficult task but we got there in the end.

Of course, after designing and developing the landing page, the design changed and morphed into what it is today. Developing into a more modern-looking page with imagery that conveyed the ‘beach look’ STESSO was going for.

After the landing page was fully complete it was time to start designing and developing the rest of the site. STESSO and ourselves spoke about what pages were wanted and what kind of content was going to be added to them. We also knew what kind of style that the website was going to follow.

When it came to designing the website, the first thing that we have done is gather all the websites that fitted the style we were going for. We could then use these for reference and start drawing up some ideas based on our inspiration. From there, we refined our drawings more before trying them out on the website. It’s always best to try out the designs on the website to see if the designs created on paper actually look good.

Once we got the basis of what the designs would look like, it was time to work on the details. Working on things like the hover effects throughout the website. Also working on things like sizing and spacing to provide a minimal and modern design. Of course, when building any website there are always going to be issues that we were always on hand to solve. We worked closely with STESSO throughout the whole process and made sure to tie up any issues before going live.

The Final Product

The outcome of the website was a modern, responsive website that enhanced the look of the products that are sold on it. The creative process to achieve this was a great experience and working with STESSO was a delight. Creating a modern and minimalist style website for a young and innovative target audience provided a challenge to create a website that not only appeals to the target audience but also encourages you to purchase the clothing. We couldn’t be happier with the outcome of STESSO STYLE and we are happy to see they are doing fantastic since the launch.

Here’s what STESSO had to say:

“Went into choosing a web designer completely blind (I’m not very well versed in this aspect of technology) & honestly could not recommend Primitive enough. From the word go the guys there were extremely helpful, pleasant and no task was too much.

I’m sure I tested their patience on many occasion as I’m pretty specific on what I like and what I don’t – Jason who handled my website did absolutely everything I asked. The website turned out just how I imagined thanks to Primitive.

Honest, reliable, helpful team who are committed to your business 100% even working outside the clock on weekends. I also recently started working with a social advertising agency & Primitive have been great in doing anything requested by the agency. Strongly recommend this team!”

Be sure to check out their website here: STESSO STYLE.

What Is Off The Shelf Software?

Off-the-shelf software is a piece of software that has been created to provide a general set of features to meet the needs of many different types of users. The largest example would most likely be the Microsoft Office package which contains Excel, Office, and Outlook amongst many others. However, off-the-shelf software is available for almost any need. Within the ever-growing landscape of SaaS (Software as a Service), companies are taking what customers or businesses might need and creating software to fulfill those needs.

For example, OnePatch has released a multi-channel eCommerce management software that users can pay monthly for which will satisfy the needs of many eCommerce retailers by letting them manage their orders, inventory and help sync stock across multiple sales platforms. But what if you need more? What if you needed to connect to a marketplace they didn’t? Herein lies the disadvantages of off-the-shelf software and you may need custom-written software unique to your business.

Do I Need Custom Written Software?

There’s plenty of situations where you won’t really need to bother getting custom software, for example, you’ll probably not have any need for a custom office package. The Microsoft Office packages will likely provide you with everything you need. However, if you are running a complex business then odds are you’re going to need some more complex software to meet your business needs. A good example of this would be a CRM system. If your business deals with many customers then you’re going to need a system to help manage customers and their information. There are plenty of off-the-shelf CRM systems such as Hubspot and SalesForce available online, however, finding the one that meets your specific needs can prove challenging. There are CRM systems such as LeadsLive that will add custom functionality into your system for you but at a cost.

Lack Of Custom Features

One of the biggest advantages of using custom software is the custom features. If you’re getting your software created by skilled developers then they will be able to implement any features you need to help ensure your software performs exactly how you need it to. With off-the-shelf software you’re only going to have the features that are pre-built into the software, meaning there will be plenty of tools available to you that you might not need but also potentially lacking in features that you do require.

Is Custom Written Software Cost Efficient?

On paper, the initial cost of off-the-shelf Software will be much smaller than the price tag that comes with getting custom-written software. However, When it comes to off-the-shelf software, you usually won’t actually be purchasing the software to own it but rather you’ll be purchasing a license to use it for a period of time; often monthly. This means you will be continuously paying to use the software for potentially years. With custom written software once your software is completed you won’t need to continue to pay to use it and the only potential costs will be for support (something which off-the-shelf software will also potentially charge for.)

Potential Changes To The Software

When you’re licensing software, any changes made will be by the owners and sometimes these changes won’t benefit you. Updates to software can often be a good thing, with developers using them to iron out any issues in their software or provide brand new features. However, there are cases of updates removing features or making them less useful. Sometimes the companies who own software can even decide they would rather focus their efforts on something else and “Retire” their software. If you’re interested in seeing some examples of software updates going wrong then check out this article on some of the more high-profile cases.

Data Leaks

If you’re using a high profile or well-known software to store your own companies information or even your customer’s details then you’re putting your trust in the security of someone else. Often companies will have very high-level security for their data, but they will often be the target of cyberattacks by hackers. Here are some very high-profile cases of this. If you’re going to have your own software created for your company then you will have much greater control over the security of your data (Don’t worry if you don’t have much knowledge about this kind of thing, an experienced software developer will be able to offer you plenty of advice.)

Your Competition Will Have Access To All The Tools You Do

If you’re looking to set yourself apart from your competitors then you might run into some issues with the fact they could be using the exact same software packages as you (Or potentially even their own custom-written software.) With the competition using the same software as you then you’re more likely to produce similar results preventing you from standing out. With custom software you can be confident that other companies won’t have access to the same tool you do, giving you an important edge over your competitors.

High Learning Curve

If you require a certain type of software for your business there’s a good chance the off-the-shelf option might be much more complex than you would like. Many powerful software packages come with tools & features that not every user will require and this can lead to a very steep learning curve. If you have your own customized software at your disposal with the specific features you require then you don’t have to worry about mastering tools you will never be required to use. You can also influence just how difficult the tools you require in your software are. Resulting in a much smoother learning experience for you and your employees.

Support Issues

If Off The Shelf Software is very popular then there is a good chance that it will have a dedicated support service or at least online forums but if you run into an issue with the software that isn’t very common you might have a difficult time finding a solution. However, with custom software, you’ll be in direct contact with whoever created the software. Meaning you’ll have greater priority support & are more likely to get a quick solution to the difficult issues you run into. Considering the software is built specifically for your needs, the risk of issues is much smaller as the software has a smaller scope.

At the end of the day, off-the-shelf software has come a long way and many software companies are doing a great job satisfying customer’s needs. However, custom-written software comes with many advantages that can’t be ignored.

Behind every successful business is an established and dedicated consumer base. This allows companies the confidence of being able to test new ideas that can take advantage of the established popularity of the business. These customer fanbases were not just built overnight however. It took a well planned out process to not just identify, but then efficiently target a selected group of people. People you feel are most likely to benefit from,  therefore most likely to buy, your product/service. I have summarised the steps needed to be undertaken in order to build your target base:

1. KNOW WHOSE LIVES YOU’RE MAKING EASIER

This is how you’re going to convince people to give you their money in exchange for the product/service you offer.  If you can convince them that what you’re creating will make their lives notably better, then you will be able to not just receive their purchase, but also keep them engaged for any future development your business may provide.  By identifying what type of person would benefit most from purchasing your product/service, you are taking the first step in narrowing your target market down to a tee. What problems are shared by a significant amount of the general population? How can you and your company solve these problem?

For example, you might have a coffee shop that serves breakfast. You my then identify that a lot of people have to eat breakfast while on the move because of the early starts and constant rush of working in the city. Therefore, by making your service as quick yet no less quality, you will attract many of this target group. If you can successfully identify the people whose day to day lives you can make simpler, you are almost guaranteed to receive your fair share of business.

 2. DETAILED DEMOGRAPHICS

Once you have a good idea of the type of people that are likely to benefit from your product/service, the next step is to narrow them down as much as possible.  By identifying commonly shared features among your target market, you are able to make your business activity specific to them. These features may include:

• Age
• Gender
• Location
• Occupation

By analysing the various features that are shared amongst much of your target market, you are able to make your marketing super specific towards what will make them become your customer. By creating a buyer persona you can create a fake person that embodies your demographic information. This will give you a great reference point for all your future marketing activities.

3. COMPETITION

Analysis of who your competitors appear to target and the reasons behind it will give you inspiration for your own  target audience.  The competitors with established success should be your first port of call. This will show you what is already working. It can slo allow you to identify what they are not doing, which could allow you to create your own unique take on an already successful idea. By doing this you will separate yourself from an already clustered market, giving you and edge on competitors.

The competitors that are not doing so well should also be examined as it will show you what types of targeting do not work as well. However, you might be able to identify why they did not work and build upon it to turn it into a success.

ONCE THE TARGET AUDIENCE IS CREATED…

After creating your new target audience the next step is using it to build up a loyal customer base that guarantees your business sales. This involves two main steps: how you produce and market your product. Your target audience needs to be the most influential factor when doing both. Your product should be fine-tuned to match what the consumer is looking for when considering buying your product. For example, if you have decided that students are your desired demographic, you may introduce attractive discounts and deals to appeal to their budget.

After fine tuning your product to match your customers tastes, you should go about marketing to them as effectively as possible. Tell them why they want what your offering. After all, you built the product FOR them. Get their attention using techniques that will likely engage them and on places they are likely to visit (both physically and online).  Using the example of students again, social media would be a great place to be visible for them. Join forces with other types of business that students are likely to visit (cinemas, bars etc.). You could offer discounts for these type of places with multiple purchases of your product, which would definitely encourage purchases.

Overall, a target market is what makes or breaks a business. If it’s done right, a loyal customer base that can be constantly engaged with can be established. If done poorly, you may have wasted so much time and money, that your business may never recover.

Branding is an extremely important element of all successful businesses. It can turn your company from a simple place of business into clout generating internationally recognized corporate identity.

A solid understanding of what your brand does, who its customer base is, and an ambitious vision of what you want it to become is a vital first stage on this journey. However, without intense research, trial and error, and dedication your brand will not receive the recognition and generate the consumer popularity desired.

To get a better understanding of what makes a successful corporate identity, the many various branding giants should be analyzed carefully. This will help gain an understanding of how these brands became so prosperous, that some have an almost cult-like following by their customers.

More than likely you have already used several of these mega brands for your own specific uses today. You might have brushed your teeth with Colgate, put on your favorite Nike trainers, and drove to work in your Peugeot-made car. These brands have significance in so many people’s lives nowadays, but they all had to start from somewhere.

What is marketing? Marketing is all around us. In our everyday lives, we encounter many instances without even realizing it. On the way to work, browsing online, on the products we buy and the services we use, thousands of hours and millions of pounds have been invested into the marketing process, all with a singular goal in mind.

Marketing is defined as “the study and management of exchange relationships” simply meaning the company has a product to sell and wants everyone, including you, to buy it.

The world of marketing is a fascinating place and bridges the gap between psychology and consumerism, allowing companies to tap into the psyche of the general public in the hopes that their products will be chosen over the competitors. A great deal of competition means that teams of experts are an integral part of every brand in order to help make smart decisions throughout the entire lifespan of the company and products.

In recent years, marketing has grown and developed as social media took over as the main source of information for most people. Television ads were once prime real-estate for companies to advertise their products, but viewership has dropped significantly with the rise of online streaming services, and social websites are now considered royalty for advertising and marketing.

Let’s get into the specifics. There are many aspects of marketing and any structured campaign will be thoroughly researched and calculated in order to achieve the goals set out in the first stage.

Understanding the target audience should be the first task of any marketing strategy. Knowing who you want to sell to gives valuable information in order to make decisions about branding and advertising.

Let’s say your company makes Health Supplements. Knowing your target audience will help you to name the product, select colors for branding, and write relevant product features in order to help make sales.

Next time you are at the supermarket, take a look at the medications on the shelf. Branded Paracetamol is significantly more expensive than store brand Paracetamol when both products are actually identical. It’s the branding and marketing that allow companies to increase their prices and encourage consumers to buy – simply because of flashy packaging and inflated claims about what the product will achieve. This isn’t necessarily a bad thing, but it’s something to be aware of if you want to understand marketing.  

After deciding upon the perfect name, branding, and packaging for your product, it’s time to start selling. As I mentioned before, social media has become one of the most lucrative places for companies to market their products. The Digital Marketing Industry has exploded over the last 20 years and requires an entirely new skill set in order to be successful online.

Understanding your target audience is even more important now as the advertising and marketing tools available are a lot more specific than traditional methods. In the past, you would brand your product with a specific audience in mind and then show advertisements to everyone in the hopes that you will reach your target audience. Nowadays, the guesswork is removed and you can use the data collected by social media platforms to target only your specific audience. Understanding where and when to display these ads is a skill in itself and can potentially take months depending on the size of the company and the scale of the budget.

Digital Marketing also requires a level of understanding of the way websites are structured and how this impacts where your company is positioned within a search engine. Using various techniques, Digital Marketers attempt to increase the exposure of a client’s website using SEO, SMO, and PPC – leading to brand awareness and an increase in website traffic and lead generation.

Marketing has changed dramatically from what it once was. Traditional marketing is still prevalent today and will continue to be, however another specialist set of skills is required if you want to succeed in a world where everyone is online. If you want to build a successful product or service, investing in a good marketing strategy early on will be extremely valuable for the future of your company. If you lay the groundwork, you will have a stable base in which to build the rest of your brand – and a strong brand is a persistent brand, keeping you in the industry for many years to come.

The 1998 Data Protection act came into place as a way to control the way personal information was handled and give rights to those who had data stored about them. Since then, technology has advanced dramatically giving rise to a new wave of companies hoarding valuable data that can be used in a multitude of ways–often illegally.

But a new change is coming that aims to put a stop to any potentially illegal practices or accidental mishandling of data.

As part of an EU directive, the laws surrounding data protection will become a lot more stringent in an attempt to protect user’s rights properly and put any wrongdoing that has been shown to still be prevalent.

The General Data Protection Regulation or “GDPR” is the name given to the new regulations that will govern all European Union members and anyone that chooses to conduct business with them.

The main purpose of these new GDPR rules is to give control over personal data back to the user and simplify the regulatory environment for international business by unifying the regulations within the EU.

What this means for you:

You are the controller and owner of any personal data that is stored on you and therefore have the right to request access to said data. Companies will be required to give you access to all of this information within one month or face potential fines.

You will also have the right to request that your information is deleted if it is no longer necessary for the purpose of why it was collected in the first place.

Your rights are also protected under this law if a data breach was to occur. These new regulations will make it easier to file a claim against the company if your data is mishandled or wasn’t sufficiently secured in compliance with GDPR standards.

What this means for businesses:

If your business handles personal data, then you must protect yourself in full compliance with the law.

There are lots of different services that you can make use of that help to make you compliant and aid in protecting you in the event of a data breach.

For those who handle extremely sensitive information such as lawyers and doctors, the importance of ensuring compliance should be number one on your priority list as the fines for mishandling personal information in these circumstances can have extremely serious consequences

Consent must also be given to you by the data controller that you are legally allowed to hold and use this information.

GDPR Penalties:

If a company is found to have mishandled or not protected a user’s personal information to the full standards of the law then stringent penalties will be enforced to prevent the same practice from happening again.

The fines vary in severity from written warnings and regular audits to as much as 4% of a company’s global annual turnover.

These fines are hefty and could have a serious impact on a company’s future if they were to be enforced in the instance of a data protection crime. They are however a necessary addition to the law in order to act as a deterrent to those who may choose not to consider citizens’ rights when conducting business.

GDPR comes into place on May 25th, 2018 and up to this point, businesses have been given plenty of time to prepare themselves to be compliant. With these new regulations, the hope is that companies will be dissuaded from illegal practice and will consider the rights of users much more seriously.

Cambridge Analytica, often abbreviated to CA, is a privately held company that combines data mining and data analysis with strategic communication in order to influence “audience behavior”.

According to the company, they are able to analyze a huge amount of consumer data and using behavioral science, process this information in order to identify individuals that can be the subject of targeted marketing.
It was created in 2013 as an offshoot of its British parent’s company SCL Group in order to participate in American politics and it’s here that a current controversy is plaguing the company.

This past week, revelations came to light over a large scale harvesting of over 50 million Facebook profiles by a company called Global Science Research (GSR)

The man responsible for this, Aleksandre Kogan, created an app that would offer a personality test to American citizens in return for money. This app would then collect all of this user’s data as well as the profiles of their entire friend group.

Aleksandre Kogan formed a deal with Cambridge Analytica, to share this information–which was then allegedly incorporated into building a powerful tool that would be used to predict and influence voter choices in the 2016 presidential election.

Christopher Wylie, the Canadian whistleblower that previously worked for Cambridge Analytica, has opened up about common practices that would happen in the company.
He has called the firm a “full-scale propaganda machine” and made contradictory claims to Cambridge Analytica CEO, Alexander Nix, that company does in fact make use of personal data from Facebook in the work that they do–stating that Cambridge Analytica was actually built on the use of Facebook data.

In response to these accusations, Facebook has suspended CA and other key players from the site, whilst it carries out its investigation. Facebook has denied that there was a “data breach” and state that it had given permission to Kogan to use the data, however in providing said information with Cambridge Analytica, he broke the terms of the license.
They claim that the issue was brought to light in 2015 and requested that the data be destroyed and also removed the app from their site at this time.
In response to the security concerns of personal data, Facebook’s value has plummeted by $30bn

Channel 4 reporters, disguised as potential clients, went undercover to expose the practices of Cambridge Analytica.
In a series of meetings we can see CEO Alexander Nix, Managing Director Mark Turnbull, and Chief Data Officer Alex Tayler, give accounts of the tactics they would implement in order to influence voters and sway public opinion.

In one of the said meetings, Mark Turnbull is on record as showing his concerns with Cambridge Analytica as a company being attached to the hypothetical situation that the journalists had posed. He states that if they were to do business, it would be under a different name so that Cambridge Analytica wouldn’t be connected.

One of the most shocking points made was that in order to influence voters correctly, subtlety had to be used with regards to the information being presented, so no one would become suspicious of the propaganda they were being fed.

“It has to happen without anyone thinking ‘That’s propaganda’, because the moment you think ‘that’s propaganda the next question in ‘who’s put that out?

In recent press releases, Cambridge Analytica has denied the accusations and claim that they fully comply with Facebook’s terms of service and are currently in touch following its recent statement to suspend the company as a whole, as well as key players.

They have also gone on to say:

“Cambridge Analytica strongly denies the claims recently made by the New York Times, the Guardian and Channel 4 News…

…In 2014 we recieved Facebook data and derivatives of Facebook data from another company, GSR, that we engaged in good faith to legally supply data for research. After it subsequently became known that GSR had broken its contract with Cambridge Analytica because it had not adhered to data protection regulation, Cambridge Analytica deleted all the Facebook data and derivatives, in cooperation with Facebook”

SO WHAT DOES THIS MEAN IN TERMS OF GDPR?

If you haven’t heard, new data protection regulations are being enforced that aim to stop companies from using private information without the user’s consent. If a company is found to break these regulations, then it would be subject to hefty fines.

The alleged practices of GSR and Cambridge Analytica are examples of practices that would be in breach of these new laws.
User data cannot be mined and sold to other companies and especially not data of those who haven’t agreed to it, e.g. the friends of the users that took the personality test offered by GSR in the first place.

In order to be fully compliant and in line with GDPR regulations, there are many things that companies will be required to do in terms of storing and processing information.

For resources relating to GDPR, including regular updates and ways to help businesses become compliant subscribe to our mailing list.

May 25th, 2018 will see these new data protection regulations come into play and will hopefully stop instances of the mishandling of personal data from large organizations.
There have been a multitude of various instances over the last 5-10 years that show just how profitable your personal data is and the lengths companies will go to obtain it.

As for the outcome of the Cambridge Analytica situation, only time will tell. Facebook sent auditors to ensure that Cambridge Analytica wasn’t hiding any user data, but the ICO has forced them to pull out as it could undermine the integrity of the investigation.
Hopefully, this situation will be a wake-up call for all companies about the potential impact that not following protocol will have on their business and we can have a much safer and regulated set of guidelines that will stop our private information from being used without our consent.

DO YOU BELIEVE IN LIFE AFTER GUTENBERG?

If you haven’t heard, WordPress has announced that their 5.0 update “Gutenberg” will come prepackaged with a builder tool in its core – similar to the likes of Divi, Beaver Builder, and Elementor.

Although it may come packaged with a lot less functionality than these popular builders, should us WordPress developers be scared that we may become obsolete? Why would someone that needs a website still come to us when they can easily just build it through Gutenberg? It is a question we’ve been rattling our brains with the past week but I think we’ve come to the conclusion: we’ll be just fine… If not better off.

Before we get started, I highly recommend B.J. Keeton’s blog for Elegant Themes which helped us come to our conclusion and helped shine some light on what life may be like after Gutenberg.

WHY WILL WEBSITE OWNERS STILL COME TO DEVELOPERS?

Just like B.J. says in his post, our clients don’t NEED us. They can easily go onto Wix or use a WordPress builder to build their site but just like B.J.’s students; they’ll come back when they realize how difficult it can be. I have no doubt when Gutenberg is released, many website owners will brave the great world of web design and attempt to build their own site using the builder; realize it’s too time-consuming and then call a developer. The builder becoming core makes me think straight away that WordPress wants to go more down the route of Wix and Square space – and considering a lot of our customers are business owners who have tried using Wix but then wanted a more professionally built site, it gives us a lot more confidence moving into this ‘Gutenberg era’.

TIME IS MONEY

Most of our clients are small business owners who need a website as fast as possible and as little effort to them as possible. Gutenberg isn’t the solution to them. Sure, some may go down the route of hiring an in-house developer as creating a basic WordPress site may become easier – but in our experience, they rarely go well and website owners end up seeking a development company.

Is Gutenberg actually good? I’ll be honest, I haven’t had time to have a proper go at the plugin but with the incredibly low score it has in the plugin directory with a lot of unhappy reviews, it has certainly divided the WordPress user base. Are a lot of the negative comments just angry developers whose development cycle has been turned upside down and are unhappy at their need to adapt? Or are they genuine gripes about the plugin and it just isn’t very great? I think it may be a little too soon to tell just how effective the plugin will be, it is clear however that many developers are unhappy with WordPress going down the casual-friendly route as opposed to the developer-friendly route which is understandable. I have heard that even meta boxes may not continue on in 5.0.

MY THOUGHTS

Gutenberg won’t change our business. I feel something inside me say, I really don’t think it’ll be strong enough. As our company grows we are dealing with larger and larger businesses that need a professionally designed and well-crafted site which is where our specialties lie; I imagine a lot of web development companies will feel the same way. If your specialty, however, is basic template sites with no focus on user experience or creativity… You may have to up your game.

INTRODUCTION TO GOOGLE ADWORDS

Google AdWords took the world by storm almost 20 years ago with its self-service advertising program offering a simple Pay Per Click system that helps all businesses no matter how big or small.

AdWords is the place you are going to be spotted and with the correct Keywords, your conversion rate will skyrocket in no time.

Using AdWords puts your company on the international stage and gives you potential exposure to millions of daily users. Making use of the vast range of tools available to you makes for quick and accurately targeted results resulting in a greater ROI and hoists you above the competition.

Here are the top 5 reasons you should be making use of a PPC campaign through Google Adwords:

1.YOUR COMPETITION ALREADY USES ADWORDS

What else could possibly get you more motivated than knowing you’re already behind the game. Your competitors are already using AdWords and if you look up a product similar to your own you will see an ocean-wide market of businesses resembling your own. How can I beat my competitors you ask?

Well, this is where keywords come in. Google Adwords gives you a range of useful tools that allow you to search for keywords related to your product or service and whether they are popular or not. Amassing a combination of custom and popular keywords could very well put you at the top of the list but this of course depends on how much you are able to spend. Adjusting your budget determines your exposure, so the higher your budget, the higher your potential ROI could be. With the accurate clicks per month system, you will see what your competitors are paying for that top spot on the pages so you can swoop in and claim the top spot.

2.PICK YOUR TRAFFIC

Organic traffic is simply beautiful. To rake in customers through your tailored social media content takes time and effort but is not out of reach. Google ranks content and the more you post the better. However, if you’re running a small business, you may not have the time nor resources to post consistent content every day which would impact your place within Google’s search results. With Adwords, however, you will appear at the top of search pages and gain the clicks you need for that popularity a whole lot quicker, and don’t worry about paying for your PPC campaign as your ROI will be more than rewarding and your results will storm in instantly. This will also give you vital information on how to create a good SEO campaign as you can quickly see what is working and what is not.

3.SET AND MEASURE YOUR GOALS

Having clearly determined and measurable goals is vital for success when using Adwords. Setting goals keeps you on track and performing your best as you want to hit those targets. AdWords allows you to look at how well your campaigns are doing all on one dashboard. For example, you may track your sales and conversions; traffic to your website plus your ROI just to make sure your campaigns are profitable. AdWords also allows you to track which time of the day your ads are being clicked so you know when is best to post on social media to continue tracking those interested as well as which keywords are performing the best.

4.RELEVANCE

Google created their own algorithm known as PageRank, Basically ranking your webpage based on a few things such as – Webpage History and Age, Clicks Per Month, and the Amount of Links your Page has to another Site like keywords and relations. This algorithm is also constantly updated to keep the best at the top  So have all this and you will be right at the top!…so you don’t have any of that? Well, Thank Google Adwords as if you pick the right budget and have more interesting content than your competition you can skip all the aforementioned requirements and jump straight to the top and gain the relevance you need online to become a top-flight contender in your field.

5.IT’S GOOGLE!

What else must be said?, on average Google receives 40,000 searches per second, which equates to 3.5 billion inquiries per day compared to Bings 122 million searches per day so already you are obtaining a colossal difference in the audience reached. This means you are already one step closer to thousands of clicks which is exactly what you need to get you hitting those goals quickly on the internet for you to take off.

CONCLUSION

To sum it all up, Google Adwords really is the leader in terms of PPC marketing. Using the available tools you can hone in on your target audience and maximize your ROI through strategically placed ads. Using Google’s inbuilt analytics give you extremely valuable data that you can utilize to make sure the money you spend isn’t being wasted. Whether or not you have considered using Google Adwords before, it should definitely be high on your list of priorities to help bolster your reach and solidify your place as a leader within your industry.

Within the last month, Facebook CEO Mark Zuckerberg announced that the well known timeline will have a dramatic overhaul which will favour posts from friends over businesses.

This came as a surprise to many as pictures, videos and relatable content do so well on the platform and generate a lot of revenue for Facebook. Mark’s reason for making this change? Here’s a quote from his personal facebook:

It’s understandable that User Experience is high on Facebook’s priority list but what does this mean for brands and businesses? And most importantly, what can we do about it? Here are 4 things your company can do, to minimise the damaging effect that limited facebook exposure will have on your business.

CREATE QUALITY CONTENT

High quality content is going to be paramount in the new Facebook ecosystem. Having high quality content that resonates with a large audience will naturally be promoted by the community and this means not having to rely on the Facebook algorithm to show your posts. Moving forward, make sure the content that your brand creates is polished, eye catching and promotes your message subtly and smoothly, to avoid lower engagement and reach from your target audience.

POST STRATEGICALLY

Since you’re going up against having a limited reach, it’s imperative to maximise the number of potential users who will be exposed to your post. According to multiple sources, the best times to post on Facebook are 9am 1pm and 3pm and you will have the highest possible engagement on Saturday and Sunday. If you’re required to spend more time and effort making high quality content, it may be good practice to post sparingly throughout the week and more at the weekend when your post is likely to get more exposure.

INCREASE YOUR BUDGET

Companies with large marketing budgets are definitely going to prosper over the little guy. The amount that companies will be required to spend will drastically increase and ad space and exposure will come at a premium. Spending more = a higher chance of being seen by your target audience. Although this solution isn’t ideal, if you can afford to, it may be worth it.

MOVE AWAY FROM FACEBOOK

This option should be reserved for a worst case scenario basis. If you continue to use facebook and get some engagement, then posting will still be worth it, but as soon as you’re spending more than you’re getting back, it might be time to cut ties and focus on other social networks. The facebook algorithm decides which posts to display whereas sites like Twitter operate on a real time basis, so your post will be displayed to your followers whenever you decide to release it, rather than being at the mercy of an algorithm.

CONCLUSION

As of right now, we are still fairly in the dark about what will happen to the content that we post on Facebook–we are at the mercy of an algorithm. Facebook ad placement and marketing has always been somewhat of a trial and error process and although these tips will stand you in good stead, they should not be taken as gospel. Depending on the size of your audience, the type of company you are and the kind of content you create will all sway the myriad of different factors that affect the reach of your content. We can only hope that things won’t be too bad — but if they are, there’s always twitter

INTRODUCTION TO UX IN MODERN WEB DESIGN

UX design (user experience) has been around since the 90s but is only just beginning to affect all businesses as company web presences are becoming more and more important. With the huge rise in PPC (Adwords, Facebook ads, etc.) campaigns, companies want to make sure they are getting their money’s worth, and therefore the question a lot of website owners have is, “What is the importance of UX in modern web design and how can it impact my business?”

WHAT IS USER EXPERIENCE?

According to Wikipedia, “The international standard on ergonomics of human-system interaction, ISO 9241-210, defines user experience as “a person’s perceptions and responses that result from the use or anticipated use of a product, system or service’”. This means there are a huge number of factors that go into how a user will react to your website or software. The color scheme, typography, user journey, layout, and mobile responsiveness are only some of the influential factors and even these have many different variables to take into account. A 2 column layout or 1 column? This font or that font? Dark blue or light blue? Use a video or text? The possibilities can seem daunting at first but there are ways to make sure you are making the right choice.

BUT FIRST, WHY IS IT IMPORTANT?

In the year 2018, there are now more than 1 billion websites. You need your website to stand out. You need your website to attract customers and you want them to stay on your page and convert. Experience Dynamics conducted a survey using Google, Adobe, and Quick Sprout users and found that 52% of users simply will not engage with a company if it has a poor mobile site. That’s from one factor. Video helps persuade 73% of people to buy a product or service and 79% of people who don’t like what they find on one site will go back and search for another site. These are stats you simply can’t ignore.

WHAT I SHOULD I DO THEN?

Read Statistics and Perform Market Research. The Internet is a massive place, there are a ton of resources out there to help you. Think outside of the box, who are your largest competitors? What works for them? Survey your customers asking what they think of your site and how you could improve. Even family members or friends can help with that too. With Forbes reporting on it last year, UX in modern web design has hit the mainstream and there are a ton of articles out there to help you along the way. We’re still learning something new every day when it comes to UX design. The best advice we can give is for you to think about the customer’s process. If it is easy, fast, and good to look at – you’re most likely doing okay. If you’re looking to get a user experience analysis of your website, feel free to get in touch with us for a free user experience analysis.

KEEP CHILDREN SAFE ONLINE

In the information age, a common concern for parents is how to keep children safe online. The explosion of the internet in the last decade has made the human race more connected than ever before. Communicating with those across the globe is just a simple click away and the way in which we absorb information has changed to accommodate new technologies and services. Instead of watching television, we watch Netflix. Instead of going to the library, we go to Google and have access to more information at our fingertips than we could ever read in our entire lifetimes.

For many of us, the internet wasn’t around when we were growing up, so we understand what it is like without it, however the same can’t be said for the generations proceeding us. The internet has always been there; streams of information, videos, games, pictures, entertainment being beamed perpetually into their young impressionable minds. They are living in the information golden age, but it’s not all sunshine and rainbows. The internet can be a dark and unforgiving place, if not treated properly. Just as access to life-enriching information and content is readily available, so is twisted and damaging content that could emotionally traumatize innocent minds. The best course of action is to educate children about the dangers of using the internet and ways to keep themselves safe online. Here are our Top 5 ways to keep children safe online.

EDUCATE

Teaching your child about the internet can be a rewarding experience for both of you. With your guidance, they can learn about safe browsing techniques and limit potential risks. Using this approach creates a level of trust and will allow them to be open and honest about what they do on the internet while giving you peace of mind that they are safe from harmful content.

USE PARENTAL CONTROLS

Even after educating your child on the dangers of the internet, there can still be content available to them that could be harmful. Many safe sites contain comment sections where anyone can share their views and opinions openly and most important anonymously. Comment sections like these can harbor a lot of negativity, including threats of violence or links to trick unsuspecting targets into having their personal data stolen. Making Using of Parental Controls can block these websites from being shown to your child, keeping them and their online data safe.

BE CAREFUL EVEN ON TRUSTED SITES

Another easy way to keep children safe online is being wary of even trust sites.

As mentioned before, even places like YouTube, Facebook, or Twitter can be potentially problematic for children. In recent years, YouTube has had to overhaul its platform due to the sheer number of children using it. The site now has a Kids section which filters out all non-child-friendly content and promotes pre-approved, safe content. But unsafe content still slips through the cracks. Strange and devious channels, of a highly sexual nature, were uploading content under the guise of being kid-friendly and these posts were getting through to children. Household characters like Spiderman and Elsa were being shown in adult situations, generally in the form of cartoons and YouTube has since condemned this and has rolled out a plan to curb it from being displayed on the site. It just goes to show that even with safety measures in place, it is better to be wary of all internet platforms as mistakes like this could very well happen again.

CENTRALISING COMPUTER

Tablets and smartphones have started to take over in recent years as the device of choice for young people, but the premise can still apply. Steps can be taken to prevent content that you don’t want your child to see from appearing, but the best way by far is to be in the same room. As is evident, child safeguard systems in place can fail, and therefore being aware of the content your child is consuming in real-time is by far the best way to keep on track of their online safety. This way if they stray from what you believe is safe, you can quickly get them back on the right path.

LIMIT TIME SPENT ONLINE

The internet can be a fantastic tool for entertainment and research, but more often we are seeing the detrimental effects of spending far too much time online. Children need to be allowed to socialize and play with other kids their age, burn off energy by running around outside and exploring the real world. Compulsive use of the internet has been shown to lead to mental health problems in adolescents and can negatively impact having meaningful relationships, mental alertness, and attention–especially in education and their future career prospects Additionally, children that spend long hours in front of the screen have been shown to have reduced social skills in comparison to those who spent less time online, but just one small change in our internet habits can stop these detriments from occurring–Limit the amount of time spent online, especially at night as the blue light emitted from device screens can trick the body into staying awake and will wreak havoc on their sleeping pattern.

CONCLUSION

The internet is a fantastic tool that, when used correctly, can help us dramatically. It is not something that we should be scared of, but rather embrace and tread carefully around when using. For the most part, the internet is safe but can pose dangers to young children in more ways than one. Educating your child about these dangers will help them to have a healthy relationship with the web and allow them to adopt a healthy balance of usage. The internet is a tool to make our lives better, and taking steps to ensure it doesn’t become a problem is something that every parent should be doing to ensure that your child has a safe and happy online experience. Keep children safe online and the likelihood of problems developing will be minimized.

INTRODUCTION TO ONLINE PAYMENTS

Online payments have never been bigger. Consumers are choosing to purchase goods and services online over going to a physical location. They’re convenient, fast, and secure. E-Commerce as a whole is growing by 23% each year and shows no signs of slowing down. In order to compete, you need to get on board and make it easy for the consumer by allowing online payment gateways through your website. Here are 5 reasons why you need to start using online payments to maximize profits from your business.

1. COST EFFECTIVE

Setting yourself up to take online payments typically costs next to nothing and offers an excellent ROI. If you compare the costs of having a physical store to an online one, it’s easy to see that eCommerce is the clear winner. Consumers can purchase your products 24 hours a day, there are no utility costs, and the scaled-down nature of this business model allows you to take home a bigger paycheck as you don’t need to pay an employee to manage your store.

2. 50% FASTER

The options for taking online payments have steadily increased over the last few years, however, the biggest and most secure options still remain the likes of PayPal, Stripe, and Amazon Pay. These services generally payout fortnightly — halving the time it takes for payments to come through which is brilliant for small businesses.

3. EASY ORGANISATION

Organizing your finances the old way takes up a lot of space and time. Paper invoices need to be sorted for each customer, bills can get lost, and orders not sent out. Using online payment gateways allows for a more streamlined approach to selling online. Invoices are automatically organized; payments are taken faster–so you can keep on top of your earnings, and customer orders are quickly available for action. If you sell online and would like to make the process even easier, you should definitely be using a CRM System to organize your customer’s orders. One of the best CRM systems on the market right now and one that I use personally is LeadsLive

4. SECURE

In its infancy, the world of online payments was plagued with scaremongering from traditional payment providers who were worried that they were going to lose business. Fast forward 20 years and no one thinks twice about paying online and there is a good reason why. Encryption has come a long way and is now a requirement if you are taking online payments. This is good news for you and the consumer as it gives both parties peace of mind. TLS and SSL are the terms used for the type of encryption required to be PCI compliant.

TLS and SSL are the same things and the terms are used interchangeably to describe encryption used on modern websites, especially those taking online payments. TLS/SSL creates a secure and encrypted connection between the user’s computer and the server they are connecting to. All data transmitted between the two parties is encrypted, meaning that if anyone was to try and intercept the data, it would be completely useless to them. Sensitive data like credit card information will never be accessible if someone was to try and breach the system and takes away the worry of having your business suffer if you decided to take online payments.

5. INCREASE YOUR REACH

67% of “Millenials” and 56% of “Generation X” prefer shopping online, compared to a physical store and the same demographic spend around 6 hours per week shopping online. Customer review plugins also make the user feel safer in purchasing a product as they can see what those who have come before they think and are more likely to part with their cash. Apple and Android pay have also taken the market by storm and allow for fast and secure payments to be made by simply scanning your fingerprint. Payments under £30 can be made using these services and make paying for goods and services online even easier–increasing your reach.

CONCLUSION

Buying online has become a staple of millions of people around the world and online payment gateways have allowed this meteoric growth to happen. Businesses are capitalizing from the reduced cost of running a business online compared to a physical store and facilitate this by accepting online payments. With more and more people each year moving their shopping online, it is vital that businesses take the steps to become PCI compliant and allow consumers to purchase products right off the site.

Online payments have never been more secure than they are today and allow you to get paid for your goods and services much faster than traditional methods. If you want to save money and maximize your reach to consumers, start taking online payments today. If you need a website that is SSL encrypted and PCI compliant, then look no further than Primitive Online. Primitive Online has a team of dedicated developers that ensure you get a website that is tailored to fit the needs of your business.

Through the use of modern and responsive design, you will get a website that is crisp, clean, and well presented on every platform, including smartphones, tablets, and desktop devices. SSL encryption is implemented into every site that we build, giving you peace of mind and lets you maximize your reach by being PCI compliant, allowing you to take payments online. For more information, click here to see what we can do to maximize your business’s true potential.

INTRODUCTION TO VIDEO MARKETING

These days, video marketing is paramount. In a world where everyone’s attention is being fought for, it can be difficult to stand out from the crowd. When it comes to marketing, more and more companies are realizing the necessity of having information that’s presented in a fun and engaging way to the user. Long gone are the days where physical media is the most effective way to advertise to new customers. We’re in the future, where newspapers have been replaced with smartphones, social media reigns king, and the ability to target your audience has never been easier. No one wants to feel like they are wasting time. If you want sales, you need the customer’s attention and that’s where video marketing comes in. Here are our top 7 reasons why you need to employ video marketing as one of your key business strategies.

VIDEOS = SALES

The main goal of marketing is to drive potential customers to buy your product — whatever it is that you’re selling. Studies have shown that adding a video to a landing page can increase conversion rates by 80% and additionally, 74% of user’s who watched a video explaining the product before purchasing we’re more likely to result in sales.

GOOGLE RANKS VIDEO

Videos are a fantastic way for captivating your target audience. The longer they spend on the page, the better your website is ranked on google. Viewer retention is so important nowadays and the best way to achieve this is to have engaging video content.

You are 53% more likely to appear first on Google if you have a video embedded on your website. YouTube is owned by Google and therefore having your videos hosted on YouTube will make you even more favorable.

VIDEOS BUILD TRUST

If a consumer doesn’t trust the seller, their instinct is to stay clear and spend their money elsewhere. How to earn someone’s trust varies with each individual, however, videos are an effective tool in achieving this.

57% of consumers say that they are more confident to make a purchase after watching a video demonstrating or explaining the product.

Overall, it is better to build a trusting relationship with the customer and have their return business in the future.

SOCIAL MEDIA INFILTRATION

As mentioned previously, the most effective place to advertise these days is social media. On average, Facebook users spend at least 35 minutes per day, checking their newsfeed. This is where video marketing could lead to a huge impact on sales of your product or service.

Having customer trust is vital in this social space as users are only one tap away from being able to tell you exactly why they don’t want to buy your product, which could potentially dissuade other consumers. As mentioned before, videos are the best way to build that trust that you may not necessarily get from a static ad.

Moreover, if your product or service resonates with a consumer, they are more likely to share it with their friends. 76% of users say that they are more likely to share a branded videos with their friends if they found the video entertaining.

EXCELLENT ROI

Although video production isn’t the cheapest content to produce, 83% of businesses say that videos are a good ROI. Another upside is that what matters most is the content within the video rather than how polished the video is. Research has shown that users are actually not phased by how well the video was produced, but if it contained the information that they were trying to find about a product.

EFFICIENTLY CONVEY INFORMATION

If a picture is worth a thousand words, then a video is immeasurable.

A massive 98% of users say that they have watched a video to explain how to use a product or service. Having someone explain your product or service while also enacting a demonstration is the most efficient way for a consumer to learn about what it is that you’re selling. Having a visual representation of a difficult concept inspires confidence within the viewer and allows them to replay the video as many times as they need to fully understand your product.

VIDEOS APPEAL TO SMARTPHONE USERS

The majority of the world’s population owns a smartphone. Where the television would have been the go-to place for digesting content, in recent years smartphones and tablets have started to take over their place, and being able to watch videos on the go is appealing to consumers. In 2017, 90% of surveyed 16-24 said that they watch videos on their smartphones and Google’s user data shows that mobile users are twice as likely to feel a person connected to a brand that uses videos to market their product or service

The morning commute is now a prime slot for gaining new customers.

Setting up an Email address is quick and simple but only if you know what you’re doing.

We’ve recently moved our server infrastructure over to Amazon’s Web Services and with it; we have gained access to creating ultra-fast and secure IMAP email addresses for our clients. Due to a lot of clients having some trouble setting them up, we thought we’d write a small tutorial on how to set up an Email address with some of the most popular Email clients.

STEP 1:
GET YOUR ACCOUNT AND SERVER DETAILS

Contact whoever hosts your Emails to get your account details and server details. You will receive a: Username, Password, Incoming Server, and Outgoing Server. Sometimes, your client will automatically assign your servers using your username and password, but sometimes they will require you to enter your server details.

STEP 2:
CHOOSE AN EMAIL CLIENT

There is a large variety of Email clients now out there. The most popular is likely to be Microsoft Outlook, however, it is not a free option. A fantastic email client we would recommend is eM Client which lets you add 2 Emails completely free. For mobile/tablet devices, we’d recommend using BlueMail – but feel free to try out a few until you find one you’re happy with.
You can download these here: eM Client. BlueMail.

STEP 3:
SETTING UP THE EMAIL ADDRESS

Here’s the tricky part! I will give the instructions for eM Client as this is what we use, but they should be very similar no matter what you use.

Firstly, go to Menu – Tools – Accounts. Select the + sign at the bottom left and enter your email address into the Automatic Setup section; it will then ask for your password – simply enter your password. If you are lucky, your email servers will have been found automatically and your email will be set up. If this is the case, congratulations! Your email is now ready to go and you can send and receive emails. However if there was an error or it did not work, read on.

Go back to Menu – Tools – Accounts and select the + sign at the bottom left again. Instead of entering your email address, select ‘mail’ and then click ‘other’. Enter your email address and continue with the Wizard, entering your incoming server, username, password, and outgoing server. Test the configuration and ensure everything is working okay and then finish. If you are still receiving errors, then please double check you are using the correct incoming server and all your data is correct. Still, having problems? Contact whoever hosts your email and they should be able to solve your problem.

Are you looking to have someone else host your emails? Get in touch with us and we’ll get you set up straight away!

BUYING A DOMAIN NAME

Every business needs a website. No doubt the first thing a potential customer would do is have a quick google search to see what your online presence is like. Buying a domain name is the first step to having a credible web presence. Your website is a 24/7 salesperson online that supplies any visitor with information about your business, testimonials, and ways for customers to contact you.

There is a large variety of companies that sell domain names and there is not much difference between them except the price. The three main companies I have dealt with GoDaddy, 1and1, and would recommend 123-Reg They offer 15% off .co.uk domains at present. Their prices are fair and often give a decent discount when buying for more than one year which we would recommend as it could be great for SEO. However please remember that when you “buy” a domain name you actually do not own it, you are essentially just renting it from the company.

1. TRY AND AIM FOR A .CO.UK OR .COM

If your business is based in the UK I would recommend buying a .com or .co.uk domain. There are also alternatives such as.UK and.Scot but I would still recommend going for a .com or a .co.uk as they are more trusted and much more common. Depending on your service, however, some domains such as .io, .fm, .ly are becoming quite trendy. It is good practice and I would highly recommend buying a domain name the same as, or similar, to your trading name.  If there are none available you can try shortening it down or even some companies buy domains that are associated with a keyword they want to be known for, this is good as it will help you in terms of SEO but I always recommend having your main website associated with your trading name. Other websites can also be set up using specific keywords in the domain name which can be great for lead generation.

“A domain name is your address, your address on the Internet. We all have a physical address; we’re all going to need an address in cyberspace. They’re becoming increasingly important. I believe we’ll get to the point where when you’re born, you’ll be issued a domain name.”

2. KEEP IT SIMPLE

Your domain name is the user’s first impression of your company. It needs to be easy to read and pronounce, brandable, and preferably short. Sharing your domain name in person will most likely be a common occurrence so you want to make sure there are no difficulties in getting a potential customer onto your site. I would also avoid using hyphens to prevent potential typos and confusion. Try your best to keep your domain name under 15 characters to ensure users will always remember your address and to prevent those pesky typos from users. Also, when buying a domain name make sure that the name is brandable and definitely not copyrighted. A low-syllable catchy brand name is much easier to remember than something like ‘BuyDomainsOnline.com’ and you want to keep your brand name stuck in your user’s head.

3. CHOOSE YOUR HOSTING WISELY

After buying a domain name, your next goal is to set up an email and hosting. All of the companies mentioned above will offer these services at a very cheap price which is good for startups but they store your website on a server with lots of other websites so the performance is not the best. When your business begins to grow I would recommend moving away from that, you can either get a web development company to take over and use their services or you can do it yourself by hiring have someone who has some knowledge and experience in working with servers.

Great companies that provide fantastic server infrastructure are Amazon Web Services and Google Cloud. They are the biggest hosting companies in the world and they can have your website on different servers throughout the world. Buying a domain name is an incredibly important process and we hope we managed to smooth it out a little bit for you. If you have any questions or would like a free consultation on your brand – please feel free to contact us.

STARTING A BUSINESS

With a wealth of experience working with SME businesses, building websites, and offering marketing solutions to suit their needs over the years, we have a pretty good understanding of the difficulties there are in getting a start-up off the ground when starting a business.

What accounts package do I use? What CRM system do I use? How do I promote my business online? These are only a few of the many questions that will face you in the first few months or even the first few years of business, probably the biggest question you will come across is, who do I ask for advice?

WHAT ACCOUNTS PACKAGE DO I USE?

We have used a product called “Xero”. Xero is an online accounts package that is very user friendly, it generates and sends invoices direct to your clients, manages your purchase orders, directly links to your bank account, finalizes your end of year returns, and also allows user access that you can share with your accountant to make sure you are keeping on top of things. At a cost of £30 a month and the fact you are not tied into a long-term contract, we highly recommend it. You can start a free trial here – www.xero.co.uk

“Xero is often a source of inspiration – it simplifies our finances and makes a usually complicated process easy.”

WHAT CRM SYSTEM DO I USE?

There are a lot of CRM systems available on the market at the moment and we have spent many hours looking for a CRM system to suit our business, setting up trails, learning and testing the system to see if it suits our business…. many hours!!! But the problem we found was an off-the-shelf package was great for 60% of what we needed but 40% didn’t suit! We looked at bespoke systems and there are plenty available if you have lots of cash to spend but we went one step further and build our own!

“Leadslive” we started the development of this product at the start of 2016 and I am happy to say it is nearly ready for market, we have been using and testing the system to make sure it’s user-friendly and just that little bit different from the others available. It manages your leads from website to the sale, real-time marketing performance, reduces manpower, connects directly with another platform that helps run your business, and lots more. We have built this in such a way that the 40% that doesn’t suit your business can be changed and adapted so you can utilize 100% of the CRM.

HOW DO I PROMOTE MY BUSINESS ONLINE?

In today’s world, there are many different channels available to promote your business online, knowing what one will work is the big question! Google and Facebook are probably the largest in terms of traffic and driving potential customers to your website. Facebook alone has over 1.86 billion monthly users worldwide, this is an increase of 17% year on year and Google has a staggering 3.5 billion searches a day.

It’s all well and good spending time and money marketing but one of the most important things is having a good responsive website and remember, first impressions count! Your website should have a quick load speed, be user-friendly and most importantly look great! having a call to action and guiding your customer around your website will help your business and there are many tools available to help you monitor how well your website is performing such as analytics, heat maps is also a great tool to use to understand what your customer is doing on the website.