Websites are constantly created with different goals in mind. Some are created to spread awareness of an issue or message. Some are created to make a users life easier somehow. One of the most common reasons that sites are created is to make the respective business more profit. This is because it allows access to […]
Behind every successful business is an established and dedicated consumer base. This allows companies the confidence of being able to test new ideas that can take advantage of the established popularity of the business. These customer fanbases were not just built overnight however. It took a well planned out process to not just identify, but […]
What is marketing? Marketing is all around us. In our everyday lives we encounter many instances without even realising. On the way to work, browsing online, on the products we buy and the services we use, thousands of hours and millions of pounds have been invested into the marketing process, all with a singular goal […]
The 1998 Data Protection act came into place as a way to control the way personal information was handled and give rights to those who had data stored about them. Since then, technology has advanced dramatically giving rise to a new wave of companies hoarding valuable data that can be used in a multitude of […]
Cambridge Analytica, often abbreviated to CA, is a privately held company that combines data mining and data analysis with strategic communication in order to influence “audience behaviour”. According to the company, they are able to analyse huge amount of consumer data and using behavioural science, process this information in order to identify individuals that can […]
DO YOU BELIEVE IN LIFE AFTER GUTENBERG? If you haven't heard, WordPress have announced that their 5.0 update "Gutenberg" will come prepackaged with a builder tool in its core - similar to the likes of Divi, Beaver Builder and Elementor. Although it may come packaged with a lot less functionality than these popular builders, should […]
INTRODUCTION TO GOOGLE ADWORDS Google AdWords took the world by storm almost 20 years ago with its self service advertising program offering a simple Pay Per Click system that helps all business no matter how big or small. AdWords is the place you are going to be spotted and with the correct Keywords your conversion […]
Within the last month, Facebook CEO Mark Zuckerberg announced that the well known timeline will have a dramatic overhaul which will favour posts from friends over businesses. This came as a surprise to many as pictures, videos and relatable content do so well on the platform and generate a lot of revenue for Facebook. Mark’s […]
INTRODUCTION TO UX IN MODERN WEB DESIGN UX design (user experience) has been around since the 90s but is only just beginning to affect all businesses as company web presences are becoming more and more important. With the huge rise in PPC (adwords, Facebook ads, etc.) campaigns, companies want to make sure they are getting […]
KEEP CHILDREN SAFE ONLINE In the information age a common concern for parents is how to keep children safe online. The explosion of the internet in the last decade has made the human race more connected than ever before. Communicating with those across the globe is just a simple click away and the way in […]
INTRODUCTION TO ONLINE PAYMENTS Online payments have never been bigger. Consumers are choosing to purchase goods and services online over going to a physical location. They're convenient, fast, and secure. E-Commerce as a whole is growing by 23% each year and shows no signs of slowing down. In order to compete, you need to get […]
INTRODUCTION TO VIDEO MARKETING These days, video marketing is paramount. In a world where everyone’s attention is being fought for, it can be difficult to stand out from the crowd. When it comes to marketing, more and more companies are realizing the necessity of having information that’s presented in a fun and engaging way to […]
Setting up an Email address is quick and simple but only if you know what you're doing. We’ve recently moved our server infrastructure over to Amazon’s Web Services and with it; we have gained access to creating ultra-fast and secure IMAP email addresses for our clients. Due to a lot of clients having some trouble […]
BUYING A DOMAIN NAME Every business needs a website. No doubt the first thing a potential customer would do is have a quick google search to see what your online presence is like. Buying a domain name is the first step to having a credible web presence. Your website is a 24/7 sales person online that supplies […]
STARTING A BUSINESS With a wealth of experience working with SME businesses, building websites and offering marketing solutions to suit their needs over the years, we have a pretty good understanding of the difficulties there are in getting a start-up off the ground when starting a business. What accounts package do I use? What CRM […]
