These days, video marketing is paramount. In a world where everyone’s attention is being fought for, it can be difficult to stand out from the crowd. When it comes to marketing, more and more companies are realizing the necessity of having information that’s presented in a fun and engaging way to the user. Long gone are the days where physical media is the most effective way to advertise to new customers. We’re in the future, where newspapers have been replaced with smartphones, social media reigns king, and the ability to target your audience has never been easier. No one wants to feel like they are wasting time. If you want sales, you need the customer's attention and that’s where video marketing comes in. Here are our top 7 reasons why you need to employ video marketing as one of your key business strategies.
The main goal of marketing is to drive potential customers to buy your product — whatever it is that you’re selling. Studies have shown that adding a video to a landing page can increase conversion rates by 80% and additionally, 74% of user’s who watched a video explaining the product before purchasing we’re more likely to result in sales.
Videos are a fantastic way for captivating your target audience. The longer they spend on the page, the better your website is ranked on google. Viewer retention is so important nowadays and the best way to achieve this is to have engaging video content.
You are 53% more likely to appear first on Google if you have a video embedded on your website. YouTube is owned by Google and therefore having your videos hosted on YouTube will make you even more favorable.
If a consumer doesn’t trust the seller, their instinct is to stay clear and spend their money elsewhere. How to earn someone’s trust varies with each individual, however, videos are an effective tool in achieving this.
57% of consumers say that they are more confident to make a purchase after watching a video demonstrating or explaining the product.
Overall, it is better to build a trusting relationship with the customer and have their return business in the future.
As mentioned previously, the most effective place to advertise these days is social media. On average, Facebook users spend at least 35 minutes per day, checking their newsfeed. This is where video marketing could lead to a huge impact on sales of your product or service.
Having customer trust is vital in this social space as users are only one tap away from being able to tell you exactly why they don’t want to buy your product, which could potentially dissuade other consumers. As mentioned before, videos are the best way to build that trust that you may not necessarily get from a static ad.
Moreover, if your product or service resonates with a consumer, they are more likely to share it with their friends. 76% of users say that they are more likely to share a branded videos with their friends if they found the video entertaining.
Although video production isn’t the cheapest content to produce, 83% of businesses say that videos are a good ROI. Another upside is that what matters most is the content within the video rather than how polished the video is. Research has shown that users are actually not phased by how well the video was produced, but if it contained the information that they were trying to find about a product.
If a picture is worth a thousand words, then a video is immeasurable.
A massive 98% of users say that they have watched a video to explain how to use a product or service. Having someone explain your product or service while also enacting a demonstration is the most efficient way for a consumer to learn about what it is that you’re selling. Having a visual representation of a difficult concept inspires confidence within the viewer and allows them to replay the video as many times as they need to fully understand your product.
The majority of the world’s population owns a smartphone. Where the television would have been the go-to place for digesting content, in recent years smartphones and tablets have started to take over their place, and being able to watch videos on the go is appealing to consumers. In 2017, 90% of surveyed 16-24 said that they watch videos on their smartphones and Google’s user data shows that mobile users are twice as likely to feel a person connected to a brand that uses videos to market their product or service
The morning commute is now a prime slot for gaining new customers.