WordPress is the most popular open source content management system in use today. As such, it's an ideal platform for small businesses because of its flexibility and ease of use. Cost effective: WordPress is free and open source. This means that you will not have to pay for the software, as it can be downloaded […]
Post Content That Your Audience Can Engage With The key to building your brand's social media profile & getting your page attention is post engagement. If your posts don’t get any likes or comments, it might be for a good reason. Thankfully there are several ways to improve post engagement. Show Some Personality No one […]
What Is Off The Shelf Software? Off-the-shelf software is a piece of software that has been created to provide a general set of features to meet the needs of many different types of users. The largest example would most likely be the Microsoft Office package which contains Excel, Office, and Outlook amongst many others. However, […]
Behind every successful business is an established and dedicated consumer base. This allows companies the confidence of being able to test new ideas that can take advantage of the established popularity of the business. These customer fanbases were not just built overnight however. It took a well planned out process to not just identify, but […]
What is marketing? Marketing is all around us. In our everyday lives, we encounter many instances without even realizing it. On the way to work, browsing online, on the products we buy and the services we use, thousands of hours and millions of pounds have been invested into the marketing process, all with a singular […]
The 1998 Data Protection act came into place as a way to control the way personal information was handled and give rights to those who had data stored about them. Since then, technology has advanced dramatically giving rise to a new wave of companies hoarding valuable data that can be used in a multitude of […]
Cambridge Analytica, often abbreviated to CA, is a privately held company that combines data mining and data analysis with strategic communication in order to influence “audience behavior”. According to the company, they are able to analyze a huge amount of consumer data and using behavioral science, process this information in order to identify individuals that […]
DO YOU BELIEVE IN LIFE AFTER GUTENBERG? If you haven't heard, WordPress has announced that their 5.0 update "Gutenberg" will come prepackaged with a builder tool in its core - similar to the likes of Divi, Beaver Builder, and Elementor. Although it may come packaged with a lot less functionality than these popular builders, should […]
INTRODUCTION TO GOOGLE ADWORDS Google AdWords took the world by storm almost 20 years ago with its self-service advertising program offering a simple Pay Per Click system that helps all businesses no matter how big or small. AdWords is the place you are going to be spotted and with the correct Keywords, your conversion rate […]
Within the last month, Facebook CEO Mark Zuckerberg announced that the well known timeline will have a dramatic overhaul which will favour posts from friends over businesses. This came as a surprise to many as pictures, videos and relatable content do so well on the platform and generate a lot of revenue for Facebook. Mark’s […]
