Local SEO and Why it’s a Benefit for Your Business

So, you want to achieve more local revenue to your business but don’t know how to get there. That’s where Local SEO (search engine optimization) comes in to save the day. Local SEO improves your business’ visibility within your local area (i.e city/town). Say for example, you type “best hairdresser” in the google search engine, google will most likely showcase the best ‘local’ hairdressers within the geographical radius.

Having your business at the top of the search engine is always a bonus. It gets your products or services seen which gives you a one up with other local businesses within the area.

Benefits of Local SEO 

If you’re having difficulty infiltrating customers to your business – local SEO allows people with internet access to discover you. By having your business website at the top of the google search results, customers naturally trust that your business can deliver what they’re looking for – it’s a win-win for everyone!

Investing in SEO is a cost-effective marketing solution for your business, which saves you time with advertising by presenting your services to customers who may have been unaware your business existed. (The beauty of the internet!)

Also, if customers are searching online, chances are they’re looking for something specific and are willing and ready to spend money. More importantly, SEO will result in further qualified traffic for your website – it attracts the ‘right’ customer who will benefit from your service or product, and if they’re satisfied, they’ll spread the word.

How can Small Businesses Utilise Local SEO? 

By producing accurate, consistent citations. For those of you who are unfamiliar with the term ‘citations’ – citations are your businesses’ information which are available to access online such as; your business name, the address and contact number. There are countless ways to make your business more reachable for customers:

• Listing your business in online local directories (because what use is it if people don’t know where to find you!)
• Respond to your customers’ reviews (positive or negative). By interacting with your customers, it shows that you care and you’re willing to compensate, change where appropriate and show gratitude for the people who help maintain your business.
• Include local keywords to your website. By inserting hyperlocal words to your business description, it narrows down the customer’s search and makes their decision an easy one. By mentioning “Private Doctor in (City/street/town)” helps the search engine locate not only what service you provide but where you are situated.

With the public becoming increasingly inclined to google their queries, it’s a no brainer that your business would benefit from local SEO.