User Experience

We understand users. Great design isn't just making a site look pretty; great design is also about presenting information that serves a target demographic and understanding User Journey Flow.


With mobile online traffic now exceeding desktop traffic, a responsive website that looks perfect on every device is becoming more and more important. Thankfully, we have years of experience in dealing with responsiveness and all of our sites look perfect on mobile, tablet and desktop.

Modern Design

Design is our passion and we love making brand new, modern websites that look stunning. We focus on every little detail and don't rest until every site we do looks perfect.

User Experience

Through a combined use of User Research, Visual Design and Content Strategy we work hard to improve the quality of each user’s interaction on your website. Understanding users is a difficult task and we work with you to identify your target audience, your most important information and the expectations of your intended audience and we work hard to build you a website that fulfils the criteria.

The root of user experience comes from solid design concepts. We spend hours every week coming up with design concepts, seeing what works and researching new ideas and trends in design and marketing. It’s our job to get you ROI on your website and we believe the best way to do that is through perfect user experience.


User Journey Flow

We use analytics tools to measure user activity and see what draws business in. Using this data, we can build a user experience that is custom targeted to them.


In-Depth Testing

We’ve tested everything. Years of experience has allowed us to find out what works and what doesn’t. Each industry is different and we work with you to find out what works best for your business.

We Understand Users

There are a lot of variables that matter when it comes to good user experience, and they all come from understanding the users you are trying to target, getting them to interact with your site which improves conversion rates.


When we create websites, we take every device into account and make sure our sites look perfect on all of them. Our frameworks are designed in a way that keeps text, layouts and images properly structured to not only ensure great readability – but also responsiveness.



The images we use are always carefully picked. We make sure every background, header and image are flexible and look perfect on every device.


Sometimes text can look too small or too large on both desktop and mobile, we use responsive typography in our stylesheets which makes our text great to read on all devices.

We Hate Clutter

Sometimes it can be difficult to display as much information on a mobile as a desktop without it looking messy, but we are experts in rewording and reshaping a website to ensure all content is displayed perfectly no matter what device is used.

Modern Design

All of our websites are custom designed by creative experts. Each website we build is unique and fresh. Focusing on responsiveness, brand and user experience we design websites that not only look modern and amazing – but also take the customer’s journey and interaction into account.

With years of experience we have mastered the balance between good design, user experience and structure. We always spend quality time with our clients to ensure we know exactly what they want to achieve and do everything in our power to accomplish those goals.


One Page Websites

One page websites are a very popular alternative to small 3-5 page websites due to the intuitiveness and simplicity it can bring to a website. With added SEO benefits and the creativity potential we are a big fan of one page websites.

Content Management Systems (CMS)

90% of websites we build are built using a CMS. A CMS allows you to gain more control over your website and allows you to edit the site from any computer with an internet connection. By using a CMS, we can design a site for you and it will be a lot simpler for you to edit content and add images by simply just logging into the CMS and making small changes.


Is your website outdated or just not performing very well? We are experienced in taking these websites and skyrocketing them into new heights. Let us help get your brand assimilated onto the online world and get it converting.

primitive online

We create. We design. We innovate. We are constantly thinking of new ideas and new designs. It’s our passion – we love it! We aim to push design to its limits.

Call us: 0141 387 6361

© 2017 Primitive Online

Primitive Online is a trading style of Anderson Butler Media LTD.
Company Number SC519223.
ICO Registered No. ZA275772.

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