Pay Per Click is a system that directs traffic to your site through advertising on search engines and other relevant pages. As you only pay when users reach your site, PPC can be one of the most cost-effective digital marketing solutions; if managed correctly. It is also one of the most measurable. Direct correlations can be easily drawn up between website traffic and the PPC source they came from.
Mismanagement of factors like click-through-rate and quality score leads to ineffective ads that can cause your business to throw away money. However, with proper management through Primitive Online, PPC is an extremely effective marketing model. Through consistent monitoring of budgets and click through rates quality scores etc. can be achieved to maximise return on investment.