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Category: Marketing

April 26, 2019
5 Challenges When It Comes To Selling Online

Getting involved in Ecommerce brings a whole host of benefits. However, it also brings a whole host of problems for any online seller to have to overcome. From perfecting your products to finding the right type of person to sell them to, it can be a challenging and drawn out process. Despite this, once these […]

March 25, 2019
How To Create a Target Audience In 3 Easy Steps

Behind every successful business is an established and dedicated consumer base. This allows companies the confidence of being able to test new ideas that can take advantage of the established popularity of the business. These customer fanbases were not just built overnight however. It took a well planned out process to not just identify, but […]

May 21, 2018
What is Marketing?

What is marketing? Marketing is all around us. In our everyday lives we encounter many instances without even realising. On the way to work, browsing online, on the products we buy and the services we use, thousands of hours and millions of pounds have been invested into the marketing process, all with a singular goal […]

April 9, 2018
GDPR: Are you ready?

The 1998 Data Protection act came into place as a way to control the way personal information was handled and give rights to those who had data stored about them. Since then, technology has advanced dramatically giving rise to a new wave of companies hoarding valuable data that can be used in a multitude of […]

March 8, 2018
5 REASONS WHY YOUR BUSINESS SHOULD BE USING ADWORDS

INTRODUCTION TO GOOGLE ADWORDS Google AdWords took the world by storm almost 20 years ago with its self service advertising program offering a simple Pay Per Click system that helps all business no matter how big or small. AdWords is the place you are going to be spotted and with the correct Keywords your conversion […]

February 27, 2018
Overcoming Facebook's New Content Policy

Within the last month, Facebook CEO Mark Zuckerberg announced that the well known timeline will have a dramatic overhaul which will favour posts from friends over businesses. This came as a surprise to many as pictures, videos and relatable content do so well on the platform and generate a lot of revenue for Facebook. Mark’s […]

February 15, 2018
Importance of UX in Modern Web Development

INTRODUCTION TO UX IN MODERN WEB DESIGN UX design (user experience) has been around since the 90s but is only just beginning to affect all businesses as company web presences are becoming more and more important. With the huge rise in PPC (adwords, Facebook ads, etc.) campaigns, companies want to make sure they are getting […]

February 8, 2018
5 Reasons to Take Online Payments

INTRODUCTION TO ONLINE PAYMENTS Online payments have never been bigger. Consumers are choosing to purchase goods and services online over going to a physical location. They're convenient, fast, and secure. E-Commerce as a whole is growing by 23% each year  and shows no signs of slowing down. In order to compete, you need to get […]

February 5, 2018
7 Reasons To Use Video Marketing

INTRODUCTION TO VIDEO MARKETING These days, video marketing is paramount. In a world where everyone’s attention is being fought for, it can be difficult to stand out from the crowd. When it comes to marketing, more and more companies are realizing the necessity of having information that’s presented in a fun and engaging way to […]

January 8, 2018
How To Add An Account To An Email Client

Setting up an Email address is quick and simple but only if you know what you're doing. We’ve recently moved our server infrastructure over to Amazon’s Web Services and with it; we have gained access to creating ultra-fast and secure IMAP email addresses for our clients. Due to a lot of clients having some trouble […]

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